According to a global consumer survey sponsored by Intel Security, the majority of respondents around the world (61%) would share personal data collected from their smart homes with companies in exchange for money, and 70% agrees that companies should provide coupons and discounts to customers in exchange for data on device usage. The survey also found that 77% of respondents believe smart homes will be as common in 2025 as smartphones are today, but 66% are also very concerned about cyber criminals.
The “Internet of Things and the Smart Home” survey, released by Intel Security, interviewed 9,000 people from nine countries: Australia, Brazil, Canada, France, Germany, India, Mexico, the United Kingdom and the United States.
“Smart homes and the associated data have the power to enhance consumers' everyday lives,” said Steve Grobman, Chief Technology Officer, Intel Security. “Research shows that people are willing to share data for a price, but are still understandably concerned about cyber threats. Security needs to be essential to the Internet of Things and when used correctly it can be an enabler of the IoT.”
Survey respondents are primarily concerned about potential security threats to smart homes, with 92% expressing concern that their personal data could be accessed by cybercriminals. Yet, as evidence of the innovative security, nearly the same number of participants (89%) said they would choose to protect all smart devices through a single integrated security package.
Consumers were less enthusiastic about existing security methods such as passwords, with 4 out of 10 respondents predicting passwords will be poor on smart homes and 3/4 (75%) fearful about the number of passwords needed to manage smart homes. men. However, biometrics performed well as an alternative to access smart homes. When asked to choose several preferred forms of biometric security, 54% opted for fingerprint, 46% voice recognition and 42 % eye scanning.
Other important discoveries
• The 21st century generation is more comfortable receiving cash, discounts and coupons in exchange for sharing their behavioral data through their smart home devices (72% cash, 44% discounts and 29% coupons).
• Three quarters (75%) of consumers expect personal benefits from living in a smart home.
• Smart devices generally considered are lighting (73%), kitchen appliances (62%), and thermostats or heating systems (60%).
• More than half of respondents expect gas and electricity bills (57%) and heating and cooling bills (55%) to be reduced in the smart home.
In Brazil
· Almost half of Brazilians (46%) believe that by 2025 smart homes will be as common as smartphones.
· For Brazilians, the biggest benefit of living in a smart home would be: having more quality time with family (67%), more time for yourself (54%), more time to travel (37%), more time with friends (36%), more time with the kids (36%) and more time to read (33%).
· Respondents also think that smart home smart devices could reduce household chores like cleaning, cooking and washing clothes (63%), reduce household spending (53%), household debts (44%), errands household items such as grocery shopping (43%) and even reducing fights with neighbors (20%).
· Regarding what expenses respondents think the smart home could help reduce, most expect to be able to reduce gas and electric bills (65%), water bills (56%), heating or cooling bills (52%) , Internet and cable bills (50%), water leakage and flood damage (49%) and also get reduction in carbon monoxide emission and smoke damage (37%).
· When thinking about future smart homes, Brazilians point out that potential frustrations could happen due to connection failure (64%), maintenance fees (58%), piracy (53%), product failure (50%) and poor service (44%).
· Most (73%) expect the installation of smart home devices to be embedded in other services like cable, internet, etc. They also expect (67%) devices to be as simple to set up as cable television. Most (72%) also say that if they lived in a smart home, they would like to have a built-in security package for all their smart devices.
· About sharing smart home data, 65% of people said they would share the data for cash, 60% for discounts, 31% for coupons, and 11 % said they would not feel comfortable sharing their smart home device data.
· Among the smart devices that Brazilians consider having at home by 2025 are: smart lighting (84%), smart kitchen appliances such as refrigerator and coffee machine (69%), smart thermostat (42%), smart dishwashers and washing machines ( 69%), insect detection system (55%), personal medical tracking system (51%), virtual housekeeper (42%), virtual companion (26%), virtual babysitter (21%).
· To protect their home in the future, respondents believe they will use factors such as smart sensors (62%), voice recognition (59%), fingerprints (57%), retina scan (55%), automatic calls to emergency services (53%), typed password (37%), key or access card (32%), panic rooms (29%), robotic security (29%), default code (22%) and heartbeat (19%).
· Regarding the security of personal data stored by the smart home, respondents say they are very concerned about having data stolen by criminals and used against them (75%), having data stored in a public cloud where it is more vulnerable (62%), having the data stored in one place, i.e. if it was breached all the information would be accessible (63%) and have the data passed on to third party providers for marketing and sales purposes (53%).
· If something doesn't work on a smart device, such as the refrigerator ordering groceries or the thermostat getting too hot, respondents say they would blame device manufacturers (66%) and device utility providers (50%) . Only 21% would believe that these behaviors were the fault of hackers or cybercriminals.
· Brazilians believe they will use the following payment methods in the future: fingerprint (48%), mobile payment (47%), debit or credit card (45%), cashier (37%), retina scan (36%), recognition voice (29%), smart home device billing (28%), bitcoin or other electronic currency (28%), facial recognition (26%), built-in chip that recognizes when you leave the store with an item (20%) and recognition of DNA (15%)
· In Brazil, 1,000 people were interviewed, 50% men, 50% women, 30% from 18 to 33 years old, 30% from 34 to 49 years old, 38% from 50 to 68 years old and 2% over 69 years old.
To learn more about this issue, the Atlantic Council has released a report that can be accessed at: www.atlanticcouncil.org/publications/reports/smart-homes-and-the-internet-of-things.
Methodology
The “Internet of Things and the Smart Home” survey was conducted in July 2015 by Vanson Bourne, an independent market research provider specializing in the technology sector. A total of 9,000 consumers were surveyed around the world, including 2,500 from the US, 1,000 from the UK, 1,000 from France, 1,000 from Germany, 1,000 from Brazil, 1,000 from India, 500 from Canada, 500 from Mexico and 500 from Australia.
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