To get closer and get to know its fans more and more, Sociedade Esportiva Palmeiras bets on the club’s digital evolution by transforming the way it interacts with its fans and fans, and chose AX4B, Microsoft’s official partner in solutions and software for the market. national team to lead a relationship management project.
Today, in order to get to know the fans in a unique way, Palmeiras needs to integrate all their databases, such as Avanti (supporter-partner program), the ticket purchase bases, the Mundo Palmeiras virtual store, the physical stores Academia Store , the Palmeiras Tour and the newly created Family Palmeiras base, a recently launched project that aims to identify the millions of Palmeiras across the world.
From now on, a single registration will be implemented, with a unique view of each Palmeiras fan. According to Flávio Vasconcelos, CRM manager at AX4B, the project will unify the Palmeiras databases and have Microsoft Dynamics CRM Online as the main repository, identifying purchasing habits and behavior, making it possible to understand fans in greater depth and carry out analytical and predictive studies. over this entire base.
“Palmeiras is investing to get to know its real fans. With Microsoft Dynamics CRM Online being the main management platform, it will be much simpler to understand the needs of fans and fans, treating each of them as a unique individual, with different needs and desires, but linked by the same reason, which is passion. for the club”, explains Vasconcelos.
According to the marketing director for business solutions at Microsoft Brazil, Fabio Araujo, Palmeiras will have an innovative tool that uses predictive analytics to customize actions and increase engagement between consumers and the Palmeiras Family. “The market is experiencing a digital transformation, in which companies are increasingly being driven by artificial intelligence and predictive analytics to deeply understand customers and delight them across all their channels, offering personalized relationship experiences.
To support the Palmeiras Family, the club chose Microsoft's cloud solutions, based on Microsoft Dynamics CRM Online, to be the key tool in this strategic program that covers Palmeiras around the world. We are proud to be the catalyst for this unique project in this market segment”, says Araujo.
Roberto Trinas, Chief Marketing Officer of Palmeiras, reinforces that the project led by AX4B will result in the pioneering management of fans and fans in Brazil, taking football professionalism to a new level.
“Palmeiras is a world-renowned club and we need technology that meets our needs globally. Knowing the potential of the solution, we chose AX4B for all the experience of the team, which understood the challenge clearly and designed an objective solution that will give us growth possibilities compatible with the size of our fans”, concludes Trinas.
In the near future, fans will be able to buy tickets for the games, licensed products from the club, consult benefits, information about the team and several other activities through the Palmeiras app, making the fan's life easier and promoting a unique experience of contact with the brand.
Today, in order to get to know the fans in a unique way, Palmeiras needs to integrate all their databases, such as Avanti (supporter-partner program), the ticket purchase bases, the Mundo Palmeiras virtual store, the physical stores Academia Store , the Palmeiras Tour and the newly created Family Palmeiras base, a recently launched project that aims to identify the millions of Palmeiras across the world.
From now on, a single registration will be implemented, with a unique view of each Palmeiras fan. According to Flávio Vasconcelos, CRM manager at AX4B, the project will unify the Palmeiras databases and have Microsoft Dynamics CRM Online as the main repository, identifying purchasing habits and behavior, making it possible to understand fans in greater depth and carry out analytical and predictive studies. over this entire base.
“Palmeiras is investing to get to know its real fans. With Microsoft Dynamics CRM Online being the main management platform, it will be much simpler to understand the needs of fans and fans, treating each of them as a unique individual, with different needs and desires, but linked by the same reason, which is passion. for the club”, explains Vasconcelos.
According to the marketing director for business solutions at Microsoft Brazil, Fabio Araujo, Palmeiras will have an innovative tool that uses predictive analytics to customize actions and increase engagement between consumers and the Palmeiras Family. “The market is experiencing a digital transformation, in which companies are increasingly being driven by artificial intelligence and predictive analytics to deeply understand customers and delight them across all their channels, offering personalized relationship experiences.
To support the Palmeiras Family, the club chose Microsoft's cloud solutions, based on Microsoft Dynamics CRM Online, to be the key tool in this strategic program that covers Palmeiras around the world. We are proud to be the catalyst for this unique project in this market segment”, says Araujo.
Roberto Trinas, Chief Marketing Officer of Palmeiras, reinforces that the project led by AX4B will result in the pioneering management of fans and fans in Brazil, taking football professionalism to a new level.
“Palmeiras is a world-renowned club and we need technology that meets our needs globally. Knowing the potential of the solution, we chose AX4B for all the experience of the team, which understood the challenge clearly and designed an objective solution that will give us growth possibilities compatible with the size of our fans”, concludes Trinas.
In the near future, fans will be able to buy tickets for the games, licensed products from the club, consult benefits, information about the team and several other activities through the Palmeiras app, making the fan's life easier and promoting a unique experience of contact with the brand.
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