Unprecedented survey sought to understand the priorities and preferences that promote balance between personal and professional life
What would make you accept or not accept a job? For 46.4% of professionals, the offer of a “benefits package – such as health plan and food, meal and/or transport vouchers” – is a very important item to agree to a job proposal. The data is part of an unprecedented survey to understand the priorities and preferences of Brazilian workers commissioned by Serasa Experian, a global datatech leader in intelligence solutions for analyzing risks and opportunities, focusing on credit journeys, authentication and fraud prevention. In second place is “practices that promote balance between personal and professional life” (35.1%) and “stability and career plan” (34.9%) comes in third. Check out the complete ranking in the graph below:
“Our goal is to always attract and have the best talent working with us. Therefore, it is important for us to understand what these professionals value when deciding which company they want to be in and whether we, as a company, are meeting these values. This type of research provides us with relevant behavioral information and helps us make the best decisions in order to offer the best to our professionals and develop programs connected to the needs of employees. Evaluating our initiatives, we are happy to see that we are on the right path by offering differentiated benefits, flexible working hours and a solid career plan, among other practices, says Human Resources Director at Serasa Experian, Antonio Catharino.
Health plan and food vouchers are benefits chosen as essential
The survey also identified that, among the benefits offered by companies, the majority of respondents value those linked to “health” (84%) the most, which include medical and dental insurance, discounts at gyms, among others. “Food” (74%) came next and includes meal vouchers/
According to the study, a notable differentiation between generations was identified. Generation Z, for example, attaches an equal degree of importance to health and nutrition (74%), while Generation Y (84%), X (87%) and Baby Boomers (88%) tend to value health more.
“These data show the diversity of needs and priorities of Brazilian professionals, highlighting the importance of offering a varied range of benefits to serve different groups and promote well-being in a comprehensive way”, comments Antonio Catharino.
Preservation of mental health: the most important practice
When asked about the relevance of the activities offered by the company they work for or would like to work for, respondents chose actions for “preservation of mental health” as the most important and “time flexibility” in second place. Check out the ranking with the top 5 items most mentioned by professionals:
“This growing concern shows the urgency of initiatives with this focus by companies. At Serasa Experian, for example, we have had this topic as a commitment for years, seeking to promote well-being at work. Our programs reduce stigma around mental health and create an environment where people feel more comfortable seeking help. In this sense, the 'Respire Program' stands out by bringing together a series of actions focused on the health and well-being of our employees”, reinforces Antonio Catharino.
Methodology and sample
The research involved a representative sample of 1,500 individuals who are currently employed or looking for a job in Brazil. Professionals in various modalities (CLT, PJ, Third Party and Liberal Professional) were included. The sample was also carefully selected to reflect the size of the companies, with 20% of the responses coming from small, medium and large companies.
The study covered a wide range of positions, from interns and assistants to directors and superintendents. Furthermore, the research participants were professionals in private companies and the gender distribution in the sample was quite balanced, with 49% female and 51% male. The collection was carried out from 22/05 to 02/06 via the Online Respondent Panel. The margin of error is 3%.
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