15/01/2014
Acquisition creates the world's most valuable data cloud
Oracle has signed an agreement to acquire Datalogix, a leader in connecting offline consumer spending to digital marketing, helping marketers increase the effectiveness and ability to measure the results of their initiatives.
Datalogix aggregates and provides insights based on information received from 1,500 data partners on spending over US$ 2 trillion by consumers in 110 million households to provide enterprise customers with purchase segmentation and drive sales.
More than 650 customers, including 82 of the top 100 US advertisers such as Ford and Kraft, as well as seven of eight digital media publishers such as Facebook and Twitter, use Datalogix to enhance their media.
Oracle and Datalogix's cloud data-as-a-service (DaaS) solutions will provide marketers with a deeper understanding of consumers across digital and traditional channels with profiles of what they do, say and buy. In this way, leading brands will be able to personalize and measure every customer interaction and maximize the value of their digital marketing function.
This acquisition represents an even greater extension of Oracle's public cloud strategy to combine IaaS, PaaS, SaaS and DaaS in a common cloud to transform enterprise applications and SaaS processes by integrating the data contained within those applications.
“The addition of Datalogix to the Oracle Data Cloud will provide data-driven marketers with the most valuable segmentation and measurement solution available on the market. Oracle will now offer comprehensive consumer profiles based on connected identities, enabling companies to turbocharge personalization across digital, mobile, offline and TV channels,” said Omar Tawakol, Group Vice President and General Manager, Oracle Data Cloud.
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