Oracle announced that it has signed an agreement to acquire BlueKai, an industry leader in a cloud-based Big Data platform that enables companies to personalize online, offline and mobile marketing campaigns with more accurate and actionable information. about target audiences.
BlueKai's solution includes its data management platform that centralizes the organization of customer and audience information in the cloud to help companies implement personalized marketing campaigns across all channels, achieve better results and increase ROI on marketing initiatives. The company is also the world's leading provider of third-party data, fortifying proprietary business information with actionable data on more than 700 million profiles.
BlueKai will be integrated with Responsys for B2C marketing automation and Eloqua for B2B marketing automation to deliver orchestrated customer interactions and personas across all channels and marketing activities.
Combined with Oracle's marketing solutions and social technologies, BlueKai will enable customers to create more complete user profiles, integrating information from direct and indirect sources, including media, advertising, social networks and mobile channels.
The combination will further enable B2B and B2C companies to create personalized multi-channel campaigns and customer interactions via email, web, social, mobile, advertising and chained content channels in an unprecedented way.
“Modern marketers need new ways to acquire, centralize, interpret and activate consumer data across all marketing channels so they can enhance the customer experience and maximize return on marketing investments,” said Steve Miranda, Executive Vice President of Application Development at Oracle.
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