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*By Letícia Missali

The constant search for innovation and productivity has been a driving force in modern companies. Being able to quickly adapt to technological changes and market demands is essential to staying competitive. In this context, observability emerges as a crucial approach to driving business, allowing organizations a deep understanding of their systems and processes. Through practices such as log managementautomation software and application security, observability offers valuable insights that can be transformed into strategic actions. 

With the proliferation of services across multiple clouds and distributed applications, the complexity of the technological ecosystem has increased exponentially. We have several entry and exit points, known as observation points, and the current challenge is to have a holistic and accurate view of the entire technological environment, overcoming obstacles to mapping systems and identifying potential problems. 

With observability, companies are able to understand, monitor and debug complex systems through relevant indicators and metrics. Far beyond providing visibility into data and applications, observability offers a in-depth understanding of the behavior of companies' most diverse tools, from internal applications to websites and applications for customers. It enables more informed decision-making, proactive identification of occurrences and risks, in addition to ensuring a successful experience for users and end customers of companies. 

Through the management of logs, observability ensures high performance, security and a positive journey in accessing tools. The practice collects, processes and stores a vast amount of data from various sources, event records and performance metrics, obtaining valuable information about system performance, errors, transactions and user interactions. Through these records, it is possible to quickly identify problems. Furthermore, it allows retrospective and preventive analysis of occurrences for better infrastructure performance.  

Another key factor in observability that brings numerous benefits to business is software automation. Through it, the productivity of development teams is increased by reducing the repetitive manual workload, freeing up time for more creative and strategic activities. With software automation, IT engineers can make more assertive decisions, act more quickly on adjustments and improve the responsiveness and scalability of their applications. Through automation, it is possible to provision and scale resources, automate pipelines continuous integration and delivery to accelerate the deployment of new features and updates. Testing is done faster and more efficiently, as is configuration management, reducing errors and inconsistencies. 

The convergence of observability with application security ensures that the innovations implemented do not compromise the integrity and confidentiality of the technological ecosystem. This security is crucial for today's businesses, which are responsible for a huge amount of company and customer data, with strict legislation that forces them to invest in protection. By unifying security practices with observability, organizations detect threats and anomalies, including suspicious behavior, intrusions, or malicious activity on systems to quickly resolve them, as well as maintain detailed records of logs for auditing and regulatory compliance.  

As companies grow and expand their businesses, the amount of data generated and processed increases abruptly. As a result, systems management becomes increasingly complex and highly susceptible to issues that could compromise performance and reliability. Therefore, the scalability of observability, which allows the addition of new resources easily, is a requirement that tends to become fundamental for organizations that demand expansion of their technological structures. 

Teams that always worked alone are now together for business results. DevSecOps practices and an agile culture are widely discussed in collaborative work between development, operations and sales teams. Together and with the help of cutting-edge technologies, they allow rapid interaction, continuous delivery and constant improvements in the performance and quality of services offered to end users. 

Observability acts as the best alternative for identifying bottlenecks, failures and optimization opportunities throughout the application life cycle. It offers differentiated resources and uninterrupted performance, going far beyond human capacity. Therefore, we can say that technology is indeed a great game changer, especially when combined with security. Those who do not create a strong digital culture, driven by data and automation, will not be able to drive innovation. By adopting observability as a core business approach, companies can meet the challenges of the future and lead the way toward operational excellence and continuous innovation.

*Letícia Missali, Head of Marketing at Dynatrace for Latin America

Notice: The opinion presented in this article is the responsibility of its author and not of ABES - Brazilian Association of Software Companies

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