Organizations join technology to boost several areas, aiming not only for efficiency and personalization, but also for new horizons
The use of data and artificial intelligence (AI) has become a catalyst for growth and innovation. Companies around the world are adopting robust strategies to make the most of these tools, not only to optimize operations, but also to boost decision-making and offer more personalized products and services.
Freepik
One of the highlighted benefits of data and the use of artificial intelligence in companies is to help visualize and create new business opportunities. It is imperative that companies deeply understand the importance of investing in this field to maintain their competitiveness in the market, argues Joel Backschat, CIO of the Brazilian multinational FCamara, a technology and innovation ecosystem that enhances the future of business.
“Technological transformations not only result in the emergence of new sales channels, but they also broaden the scope of action for managers, promising improvements in performance, agile problem solving and quick access to information and insights based on data. By understanding how it is possible to use new resources, strategies adapt and follow previously unimaginable paths”, explains the executive.
According to Bard, Google's Generative AI platform, the global Artificial Intelligence market is projected to grow by 190 billion dollars in 2024. Furthermore, a recent study conducted by IBM revealed that 41% of companies in Brazil have already actively implemented artificial intelligence in some sectors – even if its applicability varies throughout the entire business and value generation chain.
In the healthcare field, for example, predictive data analysis fuels more accurate and personalized diagnoses, improving the effectiveness of treatments. In the financial sector, advanced algorithms boost security and optimize investment strategies. In retail, AI-driven personalization provides more engaging shopping experiences.
“Each FCamara business unit uses artificial intelligence in a different way. This versatility generates a lot of value in a company, placing it in a prominent and relevant role within the technology and innovation market, enabling partners to deal with all types of applicability of the tool”, continues Joel.
Joel Backschat argues that personalization has become a priority for many companies. By employing AI algorithms, organizations can create more individualized experiences for their customers. From product recommendations to targeted marketing campaigns, the ability to understand and anticipate preferences has become a defining competitive advantage.
“Information security is another area in which AI stands out. Detecting suspicious patterns and behaviors in real time has become critical to preventing and responding to cyber threats. Companies are investing in AI-based security solutions to protect their digital assets and ensure the trust of their users”, points out the executive.
Process automation is also at the heart of digital transformation initiatives. Companies are using AI to automate repetitive, low-value-added tasks, allowing employees to focus on more strategic and creative activities. This not only increases operational efficiency, but also contributes to employee satisfaction and engagement.
For Joel, companies that strategically embrace these emerging capabilities are shaping a new standard for operational excellence. “The intelligent use of AI in everyday business redefines the way organizations respond to challenges and opportunities, building a more resilient and adaptable future”, he concludes.
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