By Antonio Sérgio Cangiano, executive director of the National Association of Digital Certification (ANCD)
All indicators show that, in this second half of the year, sales in general should present important data towards the gradual exit from the recession. It is not yet possible to celebrate, after all the pace is still very slow. But it is already possible to envision better times, with the creation of jobs and a slow recovery in activity levels, especially in commerce.
Regarding our segment, we have everything to act in order to help in this process, after all, e-commerce needs to be digitally certified, have security seals, so that the consumer can be sure of making a safe buy. During this period, we have warned that people must be very careful and not be taken only by the dream of consumption.
When the economy is going through a severe period of recession, like the one we are going through, it is common for people to get excited when the first signs of recovery appear. This can lead to incalculable losses and shopping experiences that frustrate and mark forever. A bad operation, which leads to a loss, does not only fatten up the fraud statistics, but it drives away a customer who could continue buying if he took proper care.
I say this because it is up to all of us to exercise this educational and alert role in order to show people in general that buying over the internet, because it is very comfortable and easy, attracts many people, can represent great savings, but it is something that needs to be done with caution. Buying over the internet does not require wasting time in traffic, parking costs, the stress of queuing and looking for places and, more than anything, allows you to compare quality and price.
However, it is necessary to check for the existence of stamps and other signs on the pages of the stores to ensure that that website is certified and that therefore it guarantees the flow of data for the safe realization of the purchase. It is our role to make these alerts and this will only make our segment even stronger and a partner in the trade.
Regarding our segment, we have everything to act in order to help in this process, after all, e-commerce needs to be digitally certified, have security seals, so that the consumer can be sure of making a safe buy. During this period, we have warned that people must be very careful and not be taken only by the dream of consumption.
When the economy is going through a severe period of recession, like the one we are going through, it is common for people to get excited when the first signs of recovery appear. This can lead to incalculable losses and shopping experiences that frustrate and mark forever. A bad operation, which leads to a loss, does not only fatten up the fraud statistics, but it drives away a customer who could continue buying if he took proper care.
I say this because it is up to all of us to exercise this educational and alert role in order to show people in general that buying over the internet, because it is very comfortable and easy, attracts many people, can represent great savings, but it is something that needs to be done with caution. Buying over the internet does not require wasting time in traffic, parking costs, the stress of queuing and looking for places and, more than anything, allows you to compare quality and price.
However, it is necessary to check for the existence of stamps and other signs on the pages of the stores to ensure that that website is certified and that therefore it guarantees the flow of data for the safe realization of the purchase. It is our role to make these alerts and this will only make our segment even stronger and a partner in the trade.
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