New Adobe Express app brings Firefly Generative AI to mobile

Now available to millions of Android and iOS users, Adobe's content creation app has integrated generative artificial intelligence, as well as new features for image and video editing

Adobe (Nasdaq:ADBE) announces that the new Adobe Express mobile app is available to all Android and iOS users, with Adobe Firefly generative AI built in. The new version also brings new editing features that make the process of creating content such as posts for social networks, short videos, presentations and many others even faster and easier. In Brazil, the company held a preview to present the new features at its headquarters, located in São Paulo, with the participation of Fabio Sambugaro, Vice President LATAM Adobe Digital Media Enterprise; Vitor Gomes, LATAM Marketing Manager Adobe Digital Media Consumer; and Ana Laura Gomes, Senior Customer Success Manager, Adobe Customer Solutions.   

At the press conference in the capital of São Paulo, Fabio highlighted that Adobe's goal is to democratize access to its products, services and platforms in order to promote digital and creative experiences, both for professionals, small entrepreneurs, content producers and other users. He also highlighted that Adobe is concerned with guaranteeing the origin of images used in AI processes and the company has the advantage of having a wide library of images and videos.    

“Adobe Express brings the magic of Firefly generative AI directly to web and mobile content creation experiences,” explains Govind Balakrishnan, senior vice president of Adobe Express and Digital Media Services at Adobe. “We’re excited to see a record number of customers turning to Adobe Express beta to bring their ideas and businesses to life through digital content for publishing on TikTok, Instagram, X, Facebook and more.” This is a global first for the company, launched simultaneously in dozens of countries. 

Adobe Express in the palm of your hand 

So the new Adobe Express mobile app brings the power and precision of Adobe's industry-leading capabilities in photo, design, video and generative AI into an all-in-one content editor, giving everyone the ability to produce content of the highest quality on the web and mobile devices. “This way, small entrepreneurs can edit videos and schedule content for their TikTok and Instagram channels directly from the app, students can stand out in their school projects with original and creative content, and teachers can develop immersive presentations to increase student engagement. ”, emphasizes Vitor Gomes.

Creative professionals can also easily bring assets from Adobe Illustrator and Adobe Photoshop into Adobe Express and quickly create branded content for their clients. 

Among the new features, Adobe highlights Firefly Generative Fill, which allows the addition or removal of images through text commands, without distortions. Other AI features, such as animation from audio and video subtitling, automate complex processes into one-click actions. 

Check out the main features of the new Adobe Express application below:

· Video: You can combine available templates in video clips, images and music, as well as add animations and generate real-time, highly accurate, editable and customizable subtitles in over 100 languages for any video – instantly. The video timeline, layer timing control, and 4K video capabilities make creating videos for social media simple.

· Text to image: it is possible to instantly generate an image through generative AI, to insert into a video or static content. 

· Generative Fill: allows you to insert, remove or replace people and objects with just one command, making it quick and easy to achieve edits previously considered unattainable on a cell phone.

· Text Effects: enables the creation of attractive messages with different text styles using generative AI.

· Text templates: allows you to create unique, fully editable templates with a simple prompt for multiple outputs such as social media posts, flyers, posters, and more. There are also resources from the Adobe collection, including the best fonts, Adobe Stock photos, generated images, or user-owned images.

· Models: Thousands of video templates are available and layouts, 28,000+ Adobe fonts, and hundreds of thousands of Adobe Stock videos, music tracks, and design assets.

· Content Scheduling: Directly from the application, you can plan, view, schedule and publish social media posts in just a few clicks. 

· Quick actions: Enables one-click editing for photo and video tasks like removing background, resizing, converting to GIF and generating QR code.

Adobe Express momentum and growing partner ecosystem 

Adobe Express is available to more users in more places than ever before. Earlier this year, Adobe announced a first-of-its-kind integration with TikTok's Creative Assistant that makes creating, optimizing, and ideating memorable videos on TikTok faster and easier than ever – all within Adobe Express. 

Adobe also recently introduced Express GPT as part of the growing collection of custom GPTs available to ChatGPT Plus subscribers. A new partnership with Kajabi, the leading creator commerce platform, is helping Kajabi creators generate and edit remarkable content without disrupting their creative workflows.

Integrated workflows for Creative Cloud subscribers on mobile devices 

Creative Cloud subscribers can easily access and edit Photoshop and Illustrator designs directly in Adobe Express, or add linked files that sync across Adobe Express, while editing across Creative Cloud solutions. Subscribers have full access to all premium Adobe Express features on desktop and mobile web. 

The new Adobe Express mobile app is available for free on Android and iOS devices at link.