In this age of social networks, the difficulty is to follow and update the profiles in each one of them. To help with this task, a new tool was created, designed by advertisers Jota Mossadihj and Israel by Alencar Silva: the Booboou platform, developed to unify Twitter, Facebook and Instagram in a single timeline, making it easier to view posts and save user time, which can connect and register as many accounts as you want from the three social networks and condense the information in a single space.
It is also possible to interact, share content and use chat, in addition to viewing what is posted in real time. Another Booboou differential is advertising, which will be targeted and personalized based on more precise metrics than those existing today. Booboou's BI (business intelligence), for example, will analyze everything the user posts and not just what he comments and interacts with. This will be done via tag, where each word, song, photo and any content posted will be analyzed to draw a detailed profile of Internet users. Thus, only disclosures of interest to the user will be sent. "The strategy is to close a partnership with advertisers, who will make exclusive offers for those who use the site and are their target audience", explains Mossadihj.
The project began to be conceived a year ago and has been in the testing phase for three months. The plan is that the platform will impact 20% of the users of each of the social networks by mid-2014. There are plans to include new networks every two months, starting with Pinterest, Vine and Tumblr. Currently, Booboou is accessed at: www.booboou.com.br, but one of the goals is that it will also be available as an application from the beginning of 2014, initially for Android phones and later for iPhone.
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