The 100 Open Startups movement has open registration for any startup in Brazil and the world that wants to participate in a connection network that involves 120 large companies in Brazil – triple the number of companies at the launch of last year's edition. Applications can be made until August 15 at
This year, there are 20 thematic challenges proposed by the network of large companies from the most diverse areas. The novelty is that, now, the movement leaves Brazil and also reaches other countries in Latin America, USA, Europe and Asia. The startup must apply and choose the challenge that has the most synergy with its solution and in which "Innovation Capital" of the program it intends to present itself.
The process takes place in five steps. Initially, startups' evaluations are carried out online by the network of experts and executives from the large companies that participate in the movement. The proposals with the most combinations with executives from large companies are invited to participate in a pitch in person in the chosen capital – there are 12 in the country and 9 abroad.
The movement's goal is to identify the 100 most innovative startups from different regions of the world, good for investment, in the opinion of those who operate in the market. “Startups have many ideas, many alternatives and many possible paths to follow. If startups don't get the commitment and access to resources from established institutions in their early stages – companies or investment funds – they have very little chance of thriving,” says Bruno Rondani, engineer and mentor of the movement.
According to the expert, the potential of the 100 Open Startups methodology is to drastically reduce the information asymmetry that exists between challenges and solutions, while creating a context of trust for greater impact innovations to be co-created.
How it works
All projects submitted by the startups that apply will be evaluated by a group made up of entrepreneurs, investors and entrepreneurs. Last year, 1,569 proposals were received and 853 startups advanced to be evaluated by large companies. Through the program, the 100 best startups will be able to personally connect with large global multinationals participating in the movement such as 3M, Abbott, IBM, J&J, Whirpool, Dow and large national groups such as Votorantim, Algar, Boticário and Natura.


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