ABES campaign supports socio-digital inclusion projects through reverse logistics of replaced electrical and electronic equipment; initiative contributes to 9 of the 17 UN Global Compact Sustainable Development Goals
São Paulo, January 20, 2023 – Globo is the new partner of “Mobilization for the Reduction of Inequality“, campaign launched by ABES – Brazilian Association of Software Companies, in partnership with ReUrbi and Observatório do Terceira Setor, and with the support of Weber Shandwick. The company redirected around 50 tons of electronic equipment that was no longer used. In the 2022 cycle, the financial resources generated with the equipment made it possible to donate 140 notebooks that are contributing to the training of 420 young people and adults from the RECODE PRO Project – NGO, which has been dedicated to digital training and empowerment for over 27 years of young people in situations of social vulnerability. The goal is to train students in Logic of Programming in 12 states and 39 cities in Brazil. PrograMaria – the social impact business of training and engaging women in technology supported by Globo since 2020 – also benefited from the action, receiving the donation of eight machines.
With this partnership, Globo reinforces nine of the 17 Sustainable Development Goals (SDGs) of the UN Global Compact – the largest sustainability initiative in the world –, of which it became a signatory: promoting digital inclusion and quality education. With the motto making a difference is every day, Globo has been implementing, among other fronts, good environmental management practices to reduce the use of natural resources, mitigate the production of waste, in addition to working to reduce its greenhouse gas emissions. greenhouse, which made the company, since 2019, zero carbon.
This is all in line with the fact that Globo aligns its business strategy with the ESG pillars (Environmental, Social and Governance – in Portuguese, Environmental, Social and Governance). Last year, the company launched Jornada ESG – the first sustainability report in accordance with the guidelines of the GRI (Global Reporting Initiative) – and also became a signatory to the UN Global Compact, the largest corporate sustainability initiative in the world. The company's ESG approach is based on six commitments, which address the most relevant topics for its stakeholders and which have a direct impact on the business.
ABES ensures, in a free, simple and easy way, that companies, regardless of their size, can adhere to the best socio-environmental governance practices, in line with the UN Global Compact. ReUrbi, in turn, guarantees companies that dispose of their IT and Telecom equipment the reverse logistics process in accordance with the Environmental Legislation and the correct destination of products in disuse, avoiding impact on the environment and generating resources for social projects and of sociodigital qualification.
Altogether, there are already more than 130 Social Projects attended throughout Brazil and maintained by the ReUrbi Institute. “Companies participating in the action have the benefit of exemption from the costs of logistics and certification of disposals, receive legal documentation in accordance with Environmental Legislation and a Socio-environmental Impact Report (RIA) with information on environmental, economic and social impact for use in its Sustainability and Social Responsibility Reports. Upon receiving the economic results of the disposals, they can indicate social projects that will receive the return of the resources generated”, explains Ronaldo Stabile, CEO of ReUrbi.
Mobilization has as its target audience all companies in the national territory, ABES members or not, that have ICT equipment to discard and that are interested in participating in this movement of positive impact on the environment, always complying with ESG practices (Environment , Social and Governance).
“Since it was launched, in 2021, the Mobilization for the Reduction of Inequality has avoided the impact of 169 tons of greenhouse gases and 1,053 kg of toxic metals on the environment through the proper recycling of 89.36 tons of obsolete equipment from ICT, contributing to 8 of the 17 Sustainable Development Goals of the UN Global Compact, of which ABES is a signatory. With the resources obtained from recycling, 4,393 people were impacted through social projects. Counting on Globo's participation was essential to further increase this positive impact on society”, says Rodolfo Fücher, chairman of the board of ABES and creator of the campaign.
Companies that have electronic IT equipment that want to contribute to the environment and invest in social projects must follow the instructions on the Mobilization. Entities that have a social project aligned with the purpose of the campaign can apply to receive the funds through contact with the Third Sector Observatory: contato@observatorio3setor.org.br.
About ABES
ABES (Brazilian Association of Software Companies) aims to contribute to the construction of a more digital and less unequal Brazil, in which information technology plays a fundamental role in the democratization of knowledge and the creation of new opportunities for all. In this sense, it aims to ensure a business environment conducive to innovation, ethical, dynamic, sustainable and globally competitive, always in line with its mission to connect, guide, protect and develop the Brazilian information technology market.
ABES currently represents around 2,000 companies, which account for approximately 85% of revenues in the software and services sector in Brazil, distributed across 24 states and the Federal District, responsible for generating more than 228,000 direct jobs and annual revenues of Rs. ＄87 billion in 2021.
In March 2022, ABES joined the UN Global Compact Brazil Network, which aims to mobilize the business community in the adoption and promotion of good corporate practices, with the commitment to support 9 of the 17 Sustainable Development Goals (SDGs) of the UN, through the Mobilization for Inequality Reduction and the initiative An Ethical Company. The Global Compact platform includes the monitoring of public commitments already disclosed by companies related to sustainability and the production of knowledge on progress towards the SDGs.
Access the ABES Portal or speak to the Relationship Center: +55 (11) 2161-2833.
Press contacts:
ABES
Weber Shandwick Brasil - abes@webershandwick.com
Paula Boracini - +55 (11) 98415-0314
Carol Herling – +55 (11) 99553-7756
EN 
PT 
