Automated beer hall, organization of stocks and assets using the internet of things, capture of high resolution photos to control quality in production lines, collaborative platform for the architecture market, condominium management system, machine that sells food supplements in individual portions and market consultancy for digital media. These are the seven solutions that surpassed more than 100 innovative ideas, in a selection that took place from July to October of this year, to become the new incubated companies of the Technological MIDI in Santa Catarina.
The incubator managed by the Santa Catarina Association of Technology Companies and maintained by Sebrae/SC had in 2015 the selection process with the highest number of proposals in its history. 133 interested entrepreneurs and 64 startup projects were registered, 52% more than the proposals consolidated in the previous year.
“The search is recognition. Each year we review the requirements to select the best. We believe that the seven companies chosen have high growth potential and we will collaborate to make it faster and more structured”, says Gabriel Sant'Ana Palma Santos, coordinator of the Technological MIDI at ACATE.
The seven new startups are divided into three modalities. The first is incubation, with 30 months to consolidate the product, execute the business plan and train the entrepreneur. The second is the virtual incubation, with the same steps, but for companies that operate in their own facilities, outside the ACATE Innovation Center – CIA Primavera, in Florianópolis, the headquarters of MIDI. The third modality is pre-incubation, with a period of 12 months to validate the idea and business model, carry out market testing, prototype and develop the entrepreneurial profile of the partners.
The entry of the new incubators began in November and until the end of the year, a series of courses and the creation of a short-term strategic plan for the startups are reserved. On the welcome day, businessman Victor Levy, founder of Catacurrency, shared with startups the experience of undertaking a system of exchanging coins for banknotes and bonuses, using machines that are already in more than 100 establishments in the country and resulted in a recent partnership with the Prosegur Brasil group, for commercialization in 4 thousand municipalities.
“When we have a good idea and start a business, the temptation to expand the business to more than one product or segment is frequent. But opening the focus at the wrong time is fatal for a startup. It's better to invest in a small market and be the leader in it, because it's easier to expand later. Correct and adjust the strategy, but be the best at what you do and then refine or diversify”, recommended Levy.
The new incubators begin 2016 with the monthly monitoring of consultancies in areas such as finance, HR, marketing, strategy and communication. In 17 years of operation, MIDI supported the formation of 81 technology-based companies in Santa Catarina and with the new companies, it currently has 19 incubated companies and five pre-incubated ones.
The seven selected companies:
Company 1: KRP DIEM
Mode: resident incubator
Profile: works with insights continuous market through technologies of analytics and the implementation of an exclusive methodology to increase competitiveness, increase revenue, increase audience and conversion, optimize media, identify new dissemination channels, launch products, generate new business and partnerships in digital media.
Company 2: Efficiency
Mode: virtual incubator
Profile: Helps companies organize their products and heritage items using the Internet of Things
Company 3: winker
Mode: virtual incubator
Profile: The company produces a platform to integrate, manage and optimize condominiums and their management, communication, room reservations, access control, maintenance and contracts, among other features. .
Company 4: My Tap
Mode: virtual incubator
Profile: Draft beer automation system for beer self-service activated by the customer, adaptable to tables or walls and in any type of draft beer. Without the intervention of waiters, consumption is charged directly to the customer.
Company 5: 01 Will
Mode: virtual incubator
Profile: It develops machines that sell food supplements instantly. The equipment has a cooling system, storage containers and tablet-controlled online system. The product aims to generate the least amount of friction possible in relation to the purchase of supplements, increasing the number of impulse purchases.
Company 6: LATEST TECHNOLOGY
Mode: pre-incubated
Profile: Automatic high resolution photo capture system for traceability, registration and quality control in production lines.
Company 7: specify me
Mode: pre-incubated
Profile: Developer of a collaborative and customized tool for professionals of Interior Architecture and Decoration that allows the user to store and access product information online in an integrated platform.
The incubator managed by the Santa Catarina Association of Technology Companies and maintained by Sebrae/SC had in 2015 the selection process with the highest number of proposals in its history. 133 interested entrepreneurs and 64 startup projects were registered, 52% more than the proposals consolidated in the previous year.
“The search is recognition. Each year we review the requirements to select the best. We believe that the seven companies chosen have high growth potential and we will collaborate to make it faster and more structured”, says Gabriel Sant'Ana Palma Santos, coordinator of the Technological MIDI at ACATE.
The seven new startups are divided into three modalities. The first is incubation, with 30 months to consolidate the product, execute the business plan and train the entrepreneur. The second is the virtual incubation, with the same steps, but for companies that operate in their own facilities, outside the ACATE Innovation Center – CIA Primavera, in Florianópolis, the headquarters of MIDI. The third modality is pre-incubation, with a period of 12 months to validate the idea and business model, carry out market testing, prototype and develop the entrepreneurial profile of the partners.
The entry of the new incubators began in November and until the end of the year, a series of courses and the creation of a short-term strategic plan for the startups are reserved. On the welcome day, businessman Victor Levy, founder of Catacurrency, shared with startups the experience of undertaking a system of exchanging coins for banknotes and bonuses, using machines that are already in more than 100 establishments in the country and resulted in a recent partnership with the Prosegur Brasil group, for commercialization in 4 thousand municipalities.
“When we have a good idea and start a business, the temptation to expand the business to more than one product or segment is frequent. But opening the focus at the wrong time is fatal for a startup. It's better to invest in a small market and be the leader in it, because it's easier to expand later. Correct and adjust the strategy, but be the best at what you do and then refine or diversify”, recommended Levy.
The new incubators begin 2016 with the monthly monitoring of consultancies in areas such as finance, HR, marketing, strategy and communication. In 17 years of operation, MIDI supported the formation of 81 technology-based companies in Santa Catarina and with the new companies, it currently has 19 incubated companies and five pre-incubated ones.
The seven selected companies:
Company 1: KRP DIEM
Mode: resident incubator
Profile: works with insights continuous market through technologies of analytics and the implementation of an exclusive methodology to increase competitiveness, increase revenue, increase audience and conversion, optimize media, identify new dissemination channels, launch products, generate new business and partnerships in digital media.
Company 2: Efficiency
Mode: virtual incubator
Profile: Helps companies organize their products and heritage items using the Internet of Things
Company 3: winker
Mode: virtual incubator
Profile: The company produces a platform to integrate, manage and optimize condominiums and their management, communication, room reservations, access control, maintenance and contracts, among other features. .
Company 4: My Tap
Mode: virtual incubator
Profile: Draft beer automation system for beer self-service activated by the customer, adaptable to tables or walls and in any type of draft beer. Without the intervention of waiters, consumption is charged directly to the customer.
Company 5: 01 Will
Mode: virtual incubator
Profile: It develops machines that sell food supplements instantly. The equipment has a cooling system, storage containers and tablet-controlled online system. The product aims to generate the least amount of friction possible in relation to the purchase of supplements, increasing the number of impulse purchases.
Company 6: LATEST TECHNOLOGY
Mode: pre-incubated
Profile: Automatic high resolution photo capture system for traceability, registration and quality control in production lines.
Company 7: specify me
Mode: pre-incubated
Profile: Developer of a collaborative and customized tool for professionals of Interior Architecture and Decoration that allows the user to store and access product information online in an integrated platform.
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