Incubator technical coordinator, Kamila Bittarello
Chosen solutions will focus on innovation in various sectors
Starting in January, the Technological MIDI incubator will house eight new companies: Horus Aeronaves, Vaees Sistemas, Plot! Studios, PenSys, Gn Tech, Youper, Innovasens and Applique. The incubator, managed by the Santa Catarina Association of Technology Companies (ACATE) and maintained by Sebrae/SC, also announced the choice of two projects for pre-incubation, Plyom and Mobilook. The future incubated companies intend to develop solutions for several segments, including agriculture, education, fashion, industry and sustainability. The selected companies will begin the incubation process in January 2015, at the association's new headquarters, the ACATE Innovation Center, at Primavera Garden, in Florianópolis.
The selection process, opened in September of this year, received a record volume of interested parties (70) and projects registered (42 in total), which represents an increase of 82% in the number of applications, compared to the previous year. According to the incubator's technical coordinator, Kamila Bittarello, the evaluation consisted of three stages, carried out over a period of 30 days. “In addition to the MIDI team, we had the support of 14 evaluators, in the stages of analysis, interviews and final panel. Among the aspects taken into account during the process, it is possible to highlight the degree of innovation and product differences, degree of knowledge about the market in which it operates and the quality and consistency of the proposed business model”, he explains.
During the incubation, the nascent companies will have a series of benefits aimed at the development and consolidation of the business, such as specialized consulting services, approximation with financing sources and relationship networks, management and business improvement programs, in addition to training, association with ACATE and participation in Business Verticals. The companies selected for the pre-incubation – phase in which the project is still being structured – will be able to use the incubator's own coworking space and will receive support for validating the idea, setting up the company, defining the business model, analyzing the technical feasibility and economy and the profile of entrepreneurs.
About Tech MIDI
With 16 years since its foundation, MIDI Tecnológico was chosen on two occasions as the “best incubator in the country” (Anprotec – 2008 and 2012) and has already helped 73 companies to graduate and bring innovations to the market. It has 15 incubators (4 residents and 11 virtual), which employ 120 people.
Check below the proposals of the new incubators:
Horus Aircraft – The main product developed by the company is an autonomous unmanned aircraft, with a programmable flight plan via GPS, which carries a high-resolution camera for capturing aerial images. The equipment can be widely used in activities related to precision agriculture, environmental control, geosciences, public safety, among others. Site: http://horusaeronaves.com/
Vaees Sistemas – Specialized in systems development and consulting, using the HANA platform. The Vaees Catalog, intended for large companies, is an internal purchasing catalog used by the requesting areas to search for and request the desired items and by the purchasing area to manage the items negotiated with suppliers. The tool is capable of reducing the cost of supplies by up to 10%, by maximizing the consumption of contracts with suppliers. Site: www.vaees.com
Plot! Studios – Company focused on the development and conception of technologies for transmedia solutions. The new product is an online platform for creating, publishing and selling children's books, in an easy and intuitive way. Accessible through mobile devices and makes it possible to publish books directly to the target audience. Site: www.plotstudios.com
PenSys – PenSys flagship product is a delta robot for pick-and-place applications with user-friendly installation and configuration features. It presents differential and functionality through the Easy-learning system that will favor the quick setup for different applications and production lines, and will allow non-technical people to be able to program their robots without difficulty. The main focus is the food industry. Company not yet incorporated.
Gn Tech – Focus on performing and manufacturing genetic tests with an emphasis on pharmacogenetics. It intends to carry out pharmacogenetic, bibliographical and experimental research, for the elaboration of a report to be used in the personalization of medical treatments. The tests can be applied to several medical areas, such as psychiatry, cardiology, oncology, among others. Site: www.gntechtests.com.br
youper – It is a digital platform with web and mobile access that helps people to develop new skills, adopt new behaviors and overcome emotional problems. It's a new category of treatment and personal improvement: Digital Self-Improvement, which encourages people to develop skills, adopt new behaviors and overcome emotional problems in an engaging and accessible way. Company not yet incorporated.
Innovasens – It intends to develop a multiparametric platform for monitoring gases and environments. For this, an intelligent electronic device will be created that will serve as the basis for multiple solutions. In addition to gases, initially methane, CO2 and ethylene, the system will also support other parameters such as temperature, humidity and luminosity. Site: http://www.innovasens.com/
Apply – It is a 100% web platform for the production of online courses with autonomy by the companies' HR and Marketing teams. In it, the company's specialist will be able to build his training online, without having to worry or know about graphic design, programming and educational structure. The platform will have tools for interaction, evaluation, collaboration, templates, image bank, image processing, and will not require any installation on the user's machine.
Companies invited for pre-incubation:
Plyom – Tracking System for Indoor Mapping associated with two tools: the Behavior Analysis Tool and the Customer Engagement Tool. Site: www.plyom.com
Mobilook – Application that uses the barcode on the clothing label to make suggestions for looks with other items from the same brand. It acts as a personal stylist, suggesting other brand pieces to compose a look with the model chosen by the customer.
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