Augmented reality and artificial intelligence are two great technological bets and the connection of these innovations is capable of bringing interesting opportunities for business. Aware of this fact, MicroStrategy, a world reference in providing analytical platforms and mobility software, innovates by integrating its analytical platform with an augmented reality solution, developed by a global partner. The app was demonstrated in Brazil, for the first time, during the Gartner Data & Analytics 2018 Conference, on May 22 and 23, 2018, in São Paulo, and featured a demonstration of a successful case implemented in the cosmetics company Avon .
Flavio Boliero, VP Latin America at MicroStrategy
“MicroStrategy is a company focused on business intelligence, a segment of the market that uses technology to help companies generate reports that allow assertive analysis for decision making, whether about cutting costs, increasing production and revenue, expansion of sales and identification of fraud, among other objectives. Currently, we already integrate our analytics platform with other communication devices, such as the Alexa personal assistant. And now, we also brought the use of the concept of augmented reality, which unites the real and virtual worlds in our app”, explains Flavio Bolieiro, VP Latin America of the company.
The app is the result of the integration of an augmented reality solution with MicroStrategy's analytics platform. When used on a mobile device, it allows you to scan any product (such as hygiene/beauty items, food, etc.) or object via camera, recognize it and automatically generate a dashboard with its main indicators - such as composition, nutritional information, comparison with similar products, as well as strategic information such as in-stock items and profit margin. These images are in turn sent in real time to a software, which then generates a virtual, three-dimensional, colored image of the dashboard, superimposed on the real one, as if both were one and the same. This interactivity is managed by analytics, which provides the information, stored in a supplier's database.
The reports made available by the combination of analytics and augmented reality are the most varied, according to the executive. “The commercial manager of a certain region, when visiting a store, can know the sales performance of a product in that establishment, without having to access the computer. The smartphone searches for information in the database, after scanning the product with the smartphone's camera, and can use the geolocation resources to present regionalized data, for example, according to the parameterization of the MicroStrategy app”, explained Bolieiro.
“We always overcome all fads and invest heavily to adapt our solutions to the main market trends. In this case, we realized that the virtual world has infinite possibilities that can be used in favor of business, benefiting both clients and managers”, concludes the executive.
In addition to demonstrating this technology live, MicroStrategy and Avon presented the real experience of the cosmetics sales leader in a second project that unites Big Data and Analytics. Preventing the "cart" from being abandoned in online sales and the reasons that lead the customer to do so, was one of the main challenges of the project, which benefits from data extracted from the online world and crosses it with the historical basis of the analytical platform of the MicroStrategy. The application also answers important business questions that can influence decision making by analyzing the purchasing behavior of millions of users. In addition to enabling the personification of offers and segmentation of purchase options.
A North American company founded in the United States in 1989, MicroStrategy (Nasdaq: MSTR) has been operating in Brazil since 1996 and has among its clients the Federal Revenue Service, Wal Mart and the TRF-4 – Federal Regional Court of the 4th Region.
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