Microsoft and Facebook are the most admired companies in IT and the web

 

Microsoft and Facebook were the most admired companies in the Technology and Web World macrosectors of the 2014 Most Admired Companies in Brazil survey. Both also won in the Software and Social Network subsectors, respectively, in the study carried out by Officina Sophia, a market research specialized in business strategy, belonging to the HSR holding.
 
In the evaluation of the other subsectors, Apple was chosen, for the fifth consecutive year, as the most admired hardware company; UOL, for the fourth time (2010, 2011, 2013 and 2014), as an Internet Provider; NET Vírtua, for the second consecutive year, as Broadband Operator; and Submarino as an e-Commerce site.
 
To reach the final result of the survey, 1,200 online and telephone interviews were carried out between August and October 2014, with a structured questionnaire for presidents, vice-presidents, superintendents, directors and managers of the most important companies, in each segment of business. The study identifies the importance of key factors in each sector, analyzing 13 pre-established criteria such as respect for consumers and sustainable development, among others.