Country accounts for almost half of IT investments in Latin America
The study Brazilian Software and Services Market 2016, produced by the Brazilian Association of Software Companies (ABES) in partnership with IDC (International Data Corporation), shows that the IT Market in Brazil, including hardware, software and services, increased by 9.2% last year, against 5 .6% of the global growth average. Worldwide, investments in this sector amounted to US$ 2.2 trillion in 2015.
In the ranking of investment in the IT sector in Latin America, the country remained in 1st place, with 45% of investments, totaling US$ 59.9 billion, followed by Mexico (20%) and Colombia (8%). Altogether, the Latin American region adds up to US$ 133 billion. Responsible for almost half of IT investments in the region, Brazil maintains a relevant regional leadership.
By breaking down investments by sector, the IT Services Market in Brazil grew 8.2%, compared to 2014, with an investment of U$ 14.3 billion, and the Software Market, which was responsible for the increase in the average IT growth rate last year grew by 30.2%, with investment of U$ 12.3 billion. In addition, the Brazilian Hardware Market hit the U$ 33.4 billion mark, achieving a growth of 6.3%, the lowest among the three sectors.
“The share of investments in hardware in the total is still close to 56%, but the share of Software and Services has been growing year by year, and should exceed the share of 50% in the total, as Brazil increases its degree of maturity”, comments Jorge Sukarie, president of the ABES Board.
Brazil is 6th in the world ranking
Considering investments in ICT (IT + Telecom), which grew 4.3% last year, and totaled more than US$ 3.7 trillion, Brazil lost one position, and now appears in 6th place, in the world ranking, with investments of US$ 152 billion in the year 2015. However, it is still close to countries that are prominent in the world economy, such as Germany (5th) and the United Kingdom (4th). The United States also leads this ranking, followed by China and Japan.
In the world market for Investments in Software and Services, which totaled US$ 1.124 trillion, Brazil ranks 8th, with US$ 27 billion, preceded by Canada (US$ 32 billion), China (US$ 34 billion), France (US$ 48 billion ), Germany (US$ 67 bi), Japan (US$ 77 bi), United Kingdom (US$ 83 bi) and United States (US$ 470 bi).
Considering the Brazilian territory, the southeastern region represents 60,44% of the regional distribution of the Brazilian IT Market. The Northeast (10,72%) and Midwest (10,64%) regions are in second and third place, respectively.
In 2015, 13,951 companies operating in the Brazilian Software and Services Market were identified, and almost half of them (41.1%) are dedicated to the distribution and commercialization of these resources. The others represent development and production (31.6%) and service providers (27.3%) companies.
Companies dedicated to development and production in Brazil total 4,408 businesses and can be divided by size, as follows: micro companies (45,62%), small companies (49,02%), medium companies (4,33%) and large companies (1,03%).
Trends in 2016
The research points out that the relationship between IT and the companies' business area will become even closer, through the digitization of processes and integration of production lines. The study points out that 54% of medium and large companies in Brazil will invest in the so-called Digital Transformation (DX) in 2016.
In addition, sales of technological devices will remain high, despite recent declines. It is estimated that in 2016, 40 million mobile phones, 6 million computers and 5 million tablets are acquired in Brazil.
The survey also shows that, with the visibility of the “Internet of Things” achieved in 2015, the sector should reach US$ 4.1 billion in Brazil alone, with US$ 37 million corresponding only to domestic devices. Another phenomenon that draws attention is the increase in financial transactions carried out via mobile: the amounts must exceed 30% of the total payments made in 2016.
The study points out that the concern with systems security will also grow at least 2% of the total IT budget. The challenge will be to find the right balance between the efficiency that mobility brings to companies with greater control over their use. In 2016, around 50% from companies will restrict the use of “BYOD” (Bring your own Device), and more than 70% from them will have some way of controlling the tasks performed in this context of mobility that characterizes the 21st century.
Few technologies will have the growth that will be experienced by “Cloud Computing” or Cloud solution: by the end of the decade, there will be a growth of 20% per year in the adoption of this type of solution.
The search for increased profits and differentiation in the face of competition, due to the current economic crisis, generates greater interest in engagement through "Social Media" and "User Experience" (CX). According to the IDC survey, in 2016, one in four companies will have started projects with this focus.
The search for business efficiency, productivity and competitiveness in companies from all markets in the economy will make Information Technology continue to be a strategic sector. The expectation for 2016, despite the challenging scenario in Brazil, is that this segment will grow 3.0% against an average world growth of 2.4%, and that of ICT will increase a little less, something around 2.6%.
For Sukarie, the study numbers indicate that, despite all the economic and political challenges that Brazil must face, in 2016, the country will still have an ICT sector with growth compared to countries that will experience the highest growth rates. in these investments: “The use of technology can bring to Brazil the necessary conditions to gain productivity, competitiveness and efficiency, which are essential for facing our challenges”.
In the ranking of investment in the IT sector in Latin America, the country remained in 1st place, with 45% of investments, totaling US$ 59.9 billion, followed by Mexico (20%) and Colombia (8%). Altogether, the Latin American region adds up to US$ 133 billion. Responsible for almost half of IT investments in the region, Brazil maintains a relevant regional leadership.
By breaking down investments by sector, the IT Services Market in Brazil grew 8.2%, compared to 2014, with an investment of U$ 14.3 billion, and the Software Market, which was responsible for the increase in the average IT growth rate last year grew by 30.2%, with investment of U$ 12.3 billion. In addition, the Brazilian Hardware Market hit the U$ 33.4 billion mark, achieving a growth of 6.3%, the lowest among the three sectors.
“The share of investments in hardware in the total is still close to 56%, but the share of Software and Services has been growing year by year, and should exceed the share of 50% in the total, as Brazil increases its degree of maturity”, comments Jorge Sukarie, president of the ABES Board.
Brazil is 6th in the world ranking
Considering investments in ICT (IT + Telecom), which grew 4.3% last year, and totaled more than US$ 3.7 trillion, Brazil lost one position, and now appears in 6th place, in the world ranking, with investments of US$ 152 billion in the year 2015. However, it is still close to countries that are prominent in the world economy, such as Germany (5th) and the United Kingdom (4th). The United States also leads this ranking, followed by China and Japan.
In the world market for Investments in Software and Services, which totaled US$ 1.124 trillion, Brazil ranks 8th, with US$ 27 billion, preceded by Canada (US$ 32 billion), China (US$ 34 billion), France (US$ 48 billion ), Germany (US$ 67 bi), Japan (US$ 77 bi), United Kingdom (US$ 83 bi) and United States (US$ 470 bi).
Considering the Brazilian territory, the southeastern region represents 60,44% of the regional distribution of the Brazilian IT Market. The Northeast (10,72%) and Midwest (10,64%) regions are in second and third place, respectively.
In 2015, 13,951 companies operating in the Brazilian Software and Services Market were identified, and almost half of them (41.1%) are dedicated to the distribution and commercialization of these resources. The others represent development and production (31.6%) and service providers (27.3%) companies.
Companies dedicated to development and production in Brazil total 4,408 businesses and can be divided by size, as follows: micro companies (45,62%), small companies (49,02%), medium companies (4,33%) and large companies (1,03%).
Trends in 2016
The research points out that the relationship between IT and the companies' business area will become even closer, through the digitization of processes and integration of production lines. The study points out that 54% of medium and large companies in Brazil will invest in the so-called Digital Transformation (DX) in 2016.
In addition, sales of technological devices will remain high, despite recent declines. It is estimated that in 2016, 40 million mobile phones, 6 million computers and 5 million tablets are acquired in Brazil.
The survey also shows that, with the visibility of the “Internet of Things” achieved in 2015, the sector should reach US$ 4.1 billion in Brazil alone, with US$ 37 million corresponding only to domestic devices. Another phenomenon that draws attention is the increase in financial transactions carried out via mobile: the amounts must exceed 30% of the total payments made in 2016.
The study points out that the concern with systems security will also grow at least 2% of the total IT budget. The challenge will be to find the right balance between the efficiency that mobility brings to companies with greater control over their use. In 2016, around 50% from companies will restrict the use of “BYOD” (Bring your own Device), and more than 70% from them will have some way of controlling the tasks performed in this context of mobility that characterizes the 21st century.
Few technologies will have the growth that will be experienced by “Cloud Computing” or Cloud solution: by the end of the decade, there will be a growth of 20% per year in the adoption of this type of solution.
The search for increased profits and differentiation in the face of competition, due to the current economic crisis, generates greater interest in engagement through "Social Media" and "User Experience" (CX). According to the IDC survey, in 2016, one in four companies will have started projects with this focus.
The search for business efficiency, productivity and competitiveness in companies from all markets in the economy will make Information Technology continue to be a strategic sector. The expectation for 2016, despite the challenging scenario in Brazil, is that this segment will grow 3.0% against an average world growth of 2.4%, and that of ICT will increase a little less, something around 2.6%.
For Sukarie, the study numbers indicate that, despite all the economic and political challenges that Brazil must face, in 2016, the country will still have an ICT sector with growth compared to countries that will experience the highest growth rates. in these investments: “The use of technology can bring to Brazil the necessary conditions to gain productivity, competitiveness and efficiency, which are essential for facing our challenges”.
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