PC market grows 21.3% in the first quarter of 2018

Wellington La Falce

As in 2017, the Brazilian PC market remains strong. Between January and March 2018, 1.34 million pieces of equipment were sold, that is, 21% more than in the same period in 2017, when 1.1 million machines were sold. The data is part of the IDC Brazil PCs Tracker Q1 study, carried out by IDC Brazil, a leader in market intelligence, consulting services and conferences with the Information Technology and Telecommunications industries. In revenue, PCs handled R$ 3.01 billion, 22.6% more than in Q1 2017, when equipment generated R$ 2.51 billion.

 
“Usually in the first quarter there is a drop in PC sales. This year, as there was no significant increase in the dollar in the period, manufacturers and retailers managed to maintain the same prices as in 2017, which explains the favorable sales movement”, says Wellington La Falce, research analyst at IDC Brazil.
 
According to the IDC study, the highlight of the PC market between January and March 2018 was notebooks, which accounted for 69.3% of sales, while desktops accounted for 30.7%. Another data pointed out by IDC refers to the sale of equipment by sector: the corporate segment grew 24% compared to the first quarter of 2017, with 485 thousand equipment sold, against 340 thousand last year, and sales to the final consumer grew 19 .4%, from 716 thousand in 2017 to 855 thousand in 2018. The average ticket suffered a retraction of 1.4% in the first quarter of 2018 when compared to the same period in 2017, reaching the value of R$ 2,245, compared to R$ 2,277 in the year past.
 
For this year, IDC expects the market to grow 5% compared to 2017. “Manufacturers and retailers must take actions so that consumers move ahead with their purchases during this year, as there are many uncertainties regarding 2019 that can impact the purchasing power of companies and consumers”, he concludes.