In the United States, the game consumer market surpassed the Hollywood film industry more than five years ago. This is reflected globally in the growth of career opportunities in the segment. In Brazil, a professional with a background in marketing can earn up to 18 thousand reais acting as a kind of product supervisor - a standard position in traditional market companies - however, focused on the universe of electronic games. And the opportunities of this growing branch of entertainment, unlike the common image, are not restricted to the area of technology.
“The games market has become more professional in Brazil in recent years. It is a common characteristic of the sector to bring together companies with a flexible organizational culture, a young environment and connected to the culture of games and multidisciplinary teams. Today, we can say that the games market grows in a prosperous and stable scenario for professional development. It is worth noting that the games segment is against the Brazilian market. In other words, it grows significantly month by month, while many traditional industries suffer from market restrictions ”, says Ricardo Haag, director of Page Personnel, a consultancy specializing in the recruitment of technical and management support professionals.
To have an idea of the expansion of this market, Page Personnel has registered successive increases in demand for professionals in this segment:
2013: 23%
2014: 37%
2015: 35%
2016: 61%
The idea of working for the games industry still raises doubts for many people, especially when comparing the possibility of building a career in relation to multinationals or consolidated markets. For example, can a game professional earn as well as someone who holds a similar position in the corporate world? "Yes, no doubt. The games industry is very competitive in terms of salaries and benefits. It is fully possible to be financially successful in this sector ”, analyzes Ricardo Haag.
Page Personnel listed six positions that are on the rise in the game industry and can be filled by professionals from different backgrounds. Check out:
1 - Mobile Developer
What are you doing: works with unity development (they are the engines for creating games), working together with the back-end development team (the team responsible for the product's administrative panel) to deliver the best possible format.
Job profile: previous experience in programming in unity, mobile languages and platforms such as IOS (Apple) and Android (Google).
Training: Information Technology or related areas.
Wage: R$ 10 thousand to R$ 15 thousand
Reason for discharge in 2017: for being the main means of communication with the general public, and mass games. Competencies directed at mobile have increased dramatically in the last 4 years.
2 - Web Developer
What are you doing: works in partnership with software designers and engineers to create new games and develop new concepts for existing products.
Job profile: experience in web programming such as SOAP (Simple Object Access Protocol) and REST (Representational State Transparency) as well as Front-End programming languages (responsible for designing the interface with the web), such as Jquary and Java Script. Knowledge in UI (User Experience) is a differential.
Training: Computer Science or related fields.
Wage: R$ 8 thousand to R$ 15 thousand
Reason for discharge in 2017: regardless of whether the game use platform is mobile or fixed, the use of mechanisms via the web is non-negotiable. Therefore, it is an increase due to the growth of this market.
3 - Product Owner (product supervisor)
What are you doing: responsible for market analysis and new technologies with a focus on creating and improving games. He will be responsible for coordinating multidisciplinary teams, such as game designers, developers and promoting the interface with the marketing area.
Job profile: experience with analysis and market research (benchmark), strategic positioning of games, elaboration of objectives and priorities for the multifunctional team. Technical knowledge in the technology area is a differential for the position.
Training: Information Technology or Marketing areas.
Wage: R$ 12 thousand to R$ 18 thousand
Reason for discharge in 2017: this profile increases due to market demand. With a greater volume of Games, there is a greater need for these professionals.
4 - Sports Brand Manager
What are you doing: designs marketing strategies to attract players, assesses market growth, establishes and uses KPIs (the so-called key performance indicators, used to measure the performance of products / services).
Job profile: the candidate needs to know how to analyze results, be an excellent communicator to manage a team, have resilience to solve problems and speak fluent English.
Training: Marketing and other areas (profile is more important than training).
Wage: R$ 6 mil to R$ 12 mil
Reason for discharge in 2017: Greater interest on the part of players in sports games.
5 - Graphic / Web Designer
What are you doing: responsible for creating the visual standard of the brand within the games, in addition to optimizing the experience of the players on the website with the creation of a clean layout (“clean” and pleasant for the user experience).
Job profile: the candidate needs to demonstrate high artistic ability combined with organization and teamwork, and obviously, good knowledge about the culture of digital games.
Training: Graphic Designer and Web Designer.
Wage: R$ 4 mil to R$ 8 mil
Reason for discharge in 2017: growth of the online games market via internet.
6 - Games Instructor
What are you doing: teaches classes on specific games, training students and transforming them into top players (they are the “digital athletes” who win prizes and are a reference for other less experienced players).
Job profile: the candidate needs to have a lot of technical knowledge and be recognized as a great player, in addition to presenting good communication and mainly: great teaching ability to literally teach / train other players.
Training: upper level.
Wage: R$ 2 mil to R$ 4 mil
Reason for discharge in 2017: monetization of online games encourages players to practice their skills in pursuit of a higher standard of achievement, to achieve new and better results. That is why the games instructor is a kind of (teacher / trainer), responsible for improving the level of the players.
Tips for entering the games market
“Undoubtedly, passion for games is fundamental. In addition, it is important for the professional to appreciate an informal environment, but quite demanding. Generally, companies in this sector are extremely dynamic and competitive. Passion, commitment and high performance are fundamental for success ”, says Ricardo Haag.
“A good resume should describe the candidate's main achievements and professional background. If the professional who wants a good position in the games market is a legitimate 'gamer' (fan of the characters and the general culture of this universe) it is worth highlighting his preferences / experiences with games, events, competitions and even recreational activities in the curriculum ” , ends.
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