in software and services grew by 10.1%
The Brazilian IT Industry is positioned in 7th place in the world ranking, with an investment of US$ 61.6 billion, a result 15.4% higher than the registered in 2012, according to the most recent study carried out by IDC (International Data Corporation), in partnership with ABES. Investments in Software and IT Services alone reached US$ 25.1 billion, representing a growth of 10.1% over the previous year.
When considering the software market in isolation, revenues reached the mark of US$ 10.7 billion last year. The services market, on the other hand, recorded an amount in the order of US$ 14.4 billion in 2013.
Regional data on the software and services market in Brazil
The study also brought up the regional concentration of IT market investments in the country. Analyzing only the software segment, the Southeast region of the country gathered the largest volume of resources allocated to the sector in 2013, with 64.6% of participation. The North of the country invested the least in the sector, with a share of 2.2%; the Northeast recorded 8.6%; the South 13.4% and the Midwest 11.03%.
In the services segment, the Southeast of Brazil was also the region with the highest volume of investments, with a share of 63.1%, followed by the Central-West region (13.7%), South (12.4%), Northeast (8, 5%) and North (2.1%).
Profile of companies in the software and services industry in Brazil
According to the survey, the Brazilian software and services market is led by micro and small companies, with a share of 43.9% and 49.6%, respectively. Medium-sized businesses represent 5.2% and large businesses only 1.3%.
Segmentation software
In 2013, the applications segment maintained its leadership with a share of 43.5% of developed software. Development environments represented 31.5%, infrastructure 23.1% and software for export 1.9%.
“The high rate of the applications segment is linked to the Third Platform, which provides for the multiplication of the availability of applications to meet the growth of mobile devices in the country. These new devices are voracious consumers of applications, which opens up a great opportunity for software developers”, comments Sukarie.
Major Buyer of Software and Services
Regarding the acquisition of software by sectors of the economy, the Finance segment was the main buyer, with a share of 26.3%. “It is a sector that, in order to comply with its regulations and offer automated services to its customers, increasingly bets on automation and mobility. Therefore, it is the one who most demands the use of technology”, points out Jorge Sukarie. The second sector that most acquired software in 2013 was Telecom, with 24.4%, followed by Industry, 20.2%.
IT market results
According to the IDC study, the IT market in Brazil, including hardware, software and services, grew by 15.4%, surpassing the expectation of 14.5%, indicated last year. In 2013, US$ 2.05 trillion was invested worldwide in IT. In the world ranking, Brazil remained in 7th position, with investments in the order of US$ 61.6 billion. The United States maintained the lead, with US$ 659 billion invested. In Latin America, Brazil was the one that invested the most in the IT market, representing 47.4% of all IT investment in the region.
New trends for the IT market
Jorge Sukarie highlights that trends in the IT market indicate that in 2014, cloud computing should move US$ 560 million and investments in Big Data should reach the mark of US$ 394 million, with attention to training.
According to the study, 40% of companies will bet in 2014 on personal devices, the so-called BYOD (acronym in English for bring your own device), as an integral mobility strategy.
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