The Brazilian software and services industry exceeded growth expectations in 2012, reaching the mark of US$ 27.178 billion, counting exports, an increase of 26.7% compared to 2011, according to a study carried out by IDC (International Data Corporation) , in partnership with ABES.
The research result was presented during the ABES annual conference, on August 21, at the Hotel Ceaser Business, in São Paulo. The meeting brought together technology professionals, entrepreneurs, journalists, government representatives and sector entities to discuss the opportunities and challenges in Innovation for IT in Brazil.
According to the survey, 86% of the software companies associated with the entity are micro and small. “Innovation is a crucial point for this market to grow and develop. This is one of the reasons why the focus of this edition of the Conference was the discussion about the opportunities and challenges for IT innovation in Brazil”, explains Jorge Sukarie, president of ABES.
Brazilian Software Market Results
The Brazilian IT market, which encompasses software, services and hardware, grew by 41.6% and ranked 7th in the international ranking, ahead of countries such as Canada, Australia and India. Today, the Brazilian IT market already represents 49.1% of what moves all of Latin America, with US$ 60.2 billion. The region totals US$ 122 billion.
The country represents 3% of the global IT market and has 72.6 million installed computers, in addition to 52 million internet users, through PCs and Notebooks.
According to the trends highlighted by the survey, from 2013 to 2020, 90% of the IT market growth will be directed towards Mobile, Social Business, Big Data and Cloud Services technologies. In 2012, these segments represented only 22% of IT investments. In addition, 80% of the competitiveness efforts will be focused on promoting offers and training solutions for these technologies.
Despite being positive, these numbers currently give Brazil a share of only 3% of the global IT market. Exports of software and IT services amount to US$ 2.2 billion.
Market Segmentation
In 2012, the applications segment represented 42.2% of the Brazilian software market, followed by systems for development environments, with a share of 31.1%; systems for infrastructure and security, with 23.8%, and software for export, 1.9%.
Among the three main consumers of software in the country, were the finance sectors, with 25% of participation; services and telecom, with 24.8%, and Industry with 18.6%.
IDC trends indicate that the growth of the “devices” segment will be greater than the growth of PCs until the end of 2013 and the explosion of mobility will define the investments in IT.
“Brazil is already a country with 265 million cell phones, according to data from Anatel (National Telecommunications Agency) in June this year. The great demand for this “device”, mainly for smartphones, can be a good opportunity for Brazilian companies that develop applications for these devices”, comments Sukarie.
To support the growth of the Brazilian software and services market, ABES points out some points that need to be improved in the sector, with the support of the government: “The sector needs to obtain a wide availability of resources for Innovation and Promotion, modernization in labor relations , expansion of professional training, as well as a solution to tax issues. We also propose that the government treat the IT sector as a strategic segment in all spheres and be the biggest buyer of national technology and not the biggest competitor in the sector”, concludes the leader.
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