• The “Profile of Women in IT in Brazil” survey also revealed that 4 out of every 10 women in the area receive between R$ 2.5 and R$ 5 thousand per month;
• At Serasa Experian, 26.5% of IT positions are occupied by women.
Pixabay
A survey carried out by Serasa Experian to understand the profile of women working in the technology area revealed that female representation in this sector in Brazil is 0.07% – corresponding to 69.8 thousand professionals. The survey was carried out on a basis of more than 93.3 million female people. In comparison to the male public, 0.33% work in the IT area, according to a survey carried out with 92.4 million men in the country.
Regarding the income of these women, 4 in 10 (40.4%) receive between R$ 2.5 and R$ 5 thousand per month. Compared to the general female population, 20.6% fits this classification. While 4.6% of Brazilian women earn more than R$ 7.5 thousand monthly, 18.2% IT professionals are included in this range. The research also revealed the social class and, based on the analysis, it is possible to affirm that the majority are concentrated in class B (42.2%). Check out the details of these sections compared to the population of Brazilian women in the following tables:
Other trends: insurance and travel
Also according to the research, 26.1% of professionals who work in IT have life insurance, 45.5% have health insurance, 46.8% have a private pension and 35.6% redeem miles.
Serasa Experian: Women in IT represent 26.5%
Currently, Serasa Experian, a datatech leader in intelligence solutions for analyzing risks and opportunities, focusing on credit journeys, authentication and fraud prevention, has 43.6% of women in its workforce, with 37.1% in positions leadership, and 26.5% who work in IT. “The number of 0.07% women reflects not only a disparity, but also the urgent need to promote gender diversity in this sector. This disparity highlights the importance of inclusive initiatives and policies that aim to create a more representative and welcoming environment for women in IT. In contrast to this market reality, at Serasa Experian the commitment to inclusion resulted in a more balanced scenario”, comments the Director of Talent Management and Diversity at Serasa Experian, Gabriela Ferreira.
The Executive Manager of IT Architecture at Serasa Experian, Cristiane Kussuki, was encouraged by her father to enter the world of IT. “He encouraged my three sisters and I to delve into Science, Technology, Engineering and Mathematics since high school. I started the Data Processing technical course at 14 and started working Mainframe programming at 16”, he says. Cristiane then studied Mathematics at USP and completed an MBA in Project Management at the same college, as well as a mini MBA in Computational Neuroscience at the University of Washington. Currently, the professional is also part of the Artificial Intelligence Program at the Massachusetts Institute of Technology (MIT).
Cristiane also recounts the challenges she faced as a woman in IT, which were shaped not by her gender identity, but rather by the complexities of balancing career and motherhood. “From pregnancy to returning from maternity leave, balancing my professional expectations and maternal responsibilities was a challenge in itself. Managing my anxiety about time spent commuting home-work-home and my expectations regarding hours of professional dedication were just one part of this multifaceted challenge.”
For women who want to pursue a similar career, she gives clear advice: “embrace the vast horizon of Technology. We women have the potential to not only thrive, but to redefine boundaries in every sphere of IT, whether as leaders or technical experts. This field offers competitive pay and fertile ground to cultivate the unique brilliance of each of us,” he concludes.
With more than 4,600 employees in Brazil, Serasa Experian is recognized as an excellent place to work. In 2022, it received the award for “Best Company to Intern in” and, in 2023, for the second year, “Best Company for Young Professionals in Brazil”, both from the FirstJob platform. In 2023, for the third consecutive year, the company was certified in the “Great Place to Work” award and, for the second consecutive year, as one of the most innovative in the country by Valor Econômico. Last year, it was elected one of the Top 25 Companies for career development by LinkedIn. Serasa Experian was also recognized this year as one of the Best Companies for Female Talent in the country also by FirstJob.
Methodology
To carry out the “Profile of Women in IT in Brazil” research, in February 2024, analytical intelligence was combined with Serasa Experian's big data ecosystem through Polis, a Datatech solution aimed at the marketing market that generates insights and enables the study and segmentation of audiences using exclusive filters. To segment the public, the segment of women who work in Information Technology was used. The data is captured and analyzed in accordance with the General Data Protection Law No. 13,709/2018 – LGPD.
Serasa Experian combines the best data in Latin America with analytical intelligence, expertise and technology. Therefore, it is capable of carrying out accurate analyzes and offering clients the ability to study markets and segment marketing campaigns, enabling companies to reach their target audiences most likely to convert. know more clicking here.
EN 
PT 
