Apple and Google brands are already more valuable than Coca-Cola

Apple and Google, with estimated values US$ 98.3 billion and US$ 93.3 billion, respectively, displace Coca-Cola (US$ 79.2 billion) as the world's most valuable brand, according to Interbrand, the largest consultancy. of Brands in the World, which publishes the Best Global Brands report annually, identifying and examining the 100 most valuable global brands.
 
According to the report, Apple's remarkable growth can be attributed to a multi-channel experience created for its consumers. By keeping the consumer at the center of everything it does, Apple is able to anticipate their desires and seek new challenges in design and performance. “Once in a while, a brand changes our lives, not just with its products, but with its essence. That's why, after 13 years of Coca-Cola at the top of Best Global Brands, Apple now ranks first,” said Jez Frampton, Global CEO of Interbrand. "Tim Cook has assembled a solid leadership team and kept Steve Jobs' vision intact, a vision that has enabled Apple to increasingly deliver on its promise of innovation."
 
IBM secured fourth place with a value of US$ 78.8 billion, followed by Microsoft (US$ 59.5 billion). Samsung ranked eighth, Intel ninth, Hewlett-Packard 15th and Oracle 18th.
 
To develop its report, Interbrand examines the three fundamental aspects that contribute to brand equity: the financial performance of the brand's products or services, the role the brand plays in influencing consumer choice, and the power the brand has to command premium prices, generate loyalty or secure company profits.
 
Featured technology in the 2013 ranking
 
Among the top 10 brands this year, seven are in the technology sector. In addition, four brands in the industry are among the five fastest growing in value: Facebook (#52, +43%), Google (#2, +34%), Apple (#1, +28%), and Amazon, (#19, +27%) . Tech brands continue to feature prominently in the report, underscoring the critical and invaluable role they play in consumers' lives.

Interbrand – Best Global Brands 2013