The book Gamification – How Gamification Motivates People to Do Extraordinary Things (DVS Publisher), by Brian Burke, vice president of research at Gartner, shows how gamification can be used not only to encourage people to change their behaviors and develop new skills, but also to stimulate innovation – while achieving company goals.
Burke explains how gamification creates completely new models of engagement, capable of motivating people to achieve goals that they themselves are unaware of. Indeed, this is at the heart of the very definition of the term. For Gartner, a company of which the author is vice president, gamification means “the use of digital experience design and game mechanics to motivate and engage people to achieve their goals”.
However, the book warns of a common mistake in many companies for which the simple implementation of game design already works as a kind of magic elixir for indoctrination and manipulation of the masses; as something capable of making companies achieve their own goals. However, these organizations are confusing people with puppets, and in this case, these clearly reprehensible efforts are doomed to failure; in fact, Gartner predicts that 80% of them will sink.
With the content of the book, the reader understands that the central point of the goals of gamification is the alignment between the goals of the company and those of the “players”. In other words, the key to the success of gamification is to involve people on an emotional level, motivating them to achieve their own goals, which would consequently lead to the gain of the organization as a whole.
Filled with success stories from all business sectors, the book Gamify represents an important guide for entrepreneurs and business leaders committed to gamification initiatives. The book explains how to avoid pitfalls and introduce best practices, ensuring a clear understanding of this promising new business strategy.
Burke explains how gamification creates completely new models of engagement, capable of motivating people to achieve goals that they themselves are unaware of. Indeed, this is at the heart of the very definition of the term. For Gartner, a company of which the author is vice president, gamification means “the use of digital experience design and game mechanics to motivate and engage people to achieve their goals”.
However, the book warns of a common mistake in many companies for which the simple implementation of game design already works as a kind of magic elixir for indoctrination and manipulation of the masses; as something capable of making companies achieve their own goals. However, these organizations are confusing people with puppets, and in this case, these clearly reprehensible efforts are doomed to failure; in fact, Gartner predicts that 80% of them will sink.
With the content of the book, the reader understands that the central point of the goals of gamification is the alignment between the goals of the company and those of the “players”. In other words, the key to the success of gamification is to involve people on an emotional level, motivating them to achieve their own goals, which would consequently lead to the gain of the organization as a whole.
Filled with success stories from all business sectors, the book Gamify represents an important guide for entrepreneurs and business leaders committed to gamification initiatives. The book explains how to avoid pitfalls and introduce best practices, ensuring a clear understanding of this promising new business strategy.
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