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Gartner research shows that there is a growing divergence between organizations that maintain digital business initiatives and those that are just planning those actions. According to a recent survey, 32% of leaders of organizations with annual revenue of U$ 250 million or more deal in digital business, which is higher than the 22% recorded by the same survey last year.
Gartner interviewed 304 executives from companies in the US, UK, Germany and Australia between May and June 2015 as part of its Digital Business 2015 survey. The objective was to understand how companies and institutions capture, identify and exploit new opportunities. that digital businesses offer.
"Research results reveal that leaders are more likely to focus on designing and building digital businesses. We asked respondents to list the importance of five success factors and broken down the results according to company situation: companies that are using digital marketing techniques, organizations that are in the digital business planning phase, and companies that have already implemented them", says Jorge Lopez, vice president of Gartner. Digital business moments are catalysts that move a series of events and actions involving a network of people, businesses and things that pass through different industries and ecosystems.
The results also reveal that executives already in the digital business invest in pilot projects and deployment, while those in the planning phase focus on investigation and experimentation. The top priority of digital business forerunners is the adoption of new technologies (70%). The following priorities – creating a broadly collaborative environment (56%) and supporting customer-facing technology change (53%) – represent responses to an external stimulus and are hallmarks of a healthy digital business.
When asked to identify what the impact of digital business – positive or negative – would be over the next five years, organizational leaders strongly agreed with the upside, predicting improvements in user experience and engagement (86%), across the IT organization (86%) , workforce productivity (84%) and sales organization (83%). Organizations appear to anticipate few downsides to digital business, with only 7% projecting a downside or significantly unfavorable impact on staff, and 6% in mergers and acquisitions.
“The disruptive effects of digital business cannot be underestimated. To date, limited product categories – music, books, photographs and newspapers – have seen their business models changed. Looking to the future, organizational leaders in other product and service categories have also changed. will need to adapt by restructuring the workforce, eliminating outdated roles, and finding talent that can help design systems and workflows optimize the use of elements that are integrated with people and businesses to deliver new value to customers" , says Jorge Lopez, Vice President and Distinguished Analyst at Gartner.
Investments in digital businesses will be discussed in the Symposium/ITxpo 2015, Gartner's largest and most important global event for CIOs and technology executives, which will have its Brazilian edition from October 19 to 22 (Monday to Thursday), at the Sheraton São Paulo WTC Hotel. The event will bring together nearly 2,000 industry professionals, including 450 CIOs, and 40 Gartner analysts.
Gartner interviewed 304 executives from companies in the US, UK, Germany and Australia between May and June 2015 as part of its Digital Business 2015 survey. The objective was to understand how companies and institutions capture, identify and exploit new opportunities. that digital businesses offer.
"Research results reveal that leaders are more likely to focus on designing and building digital businesses. We asked respondents to list the importance of five success factors and broken down the results according to company situation: companies that are using digital marketing techniques, organizations that are in the digital business planning phase, and companies that have already implemented them", says Jorge Lopez, vice president of Gartner. Digital business moments are catalysts that move a series of events and actions involving a network of people, businesses and things that pass through different industries and ecosystems.
The results also reveal that executives already in the digital business invest in pilot projects and deployment, while those in the planning phase focus on investigation and experimentation. The top priority of digital business forerunners is the adoption of new technologies (70%). The following priorities – creating a broadly collaborative environment (56%) and supporting customer-facing technology change (53%) – represent responses to an external stimulus and are hallmarks of a healthy digital business.
When asked to identify what the impact of digital business – positive or negative – would be over the next five years, organizational leaders strongly agreed with the upside, predicting improvements in user experience and engagement (86%), across the IT organization (86%) , workforce productivity (84%) and sales organization (83%). Organizations appear to anticipate few downsides to digital business, with only 7% projecting a downside or significantly unfavorable impact on staff, and 6% in mergers and acquisitions.
“The disruptive effects of digital business cannot be underestimated. To date, limited product categories – music, books, photographs and newspapers – have seen their business models changed. Looking to the future, organizational leaders in other product and service categories have also changed. will need to adapt by restructuring the workforce, eliminating outdated roles, and finding talent that can help design systems and workflows optimize the use of elements that are integrated with people and businesses to deliver new value to customers" , says Jorge Lopez, Vice President and Distinguished Analyst at Gartner.
Investments in digital businesses will be discussed in the Symposium/ITxpo 2015, Gartner's largest and most important global event for CIOs and technology executives, which will have its Brazilian edition from October 19 to 22 (Monday to Thursday), at the Sheraton São Paulo WTC Hotel. The event will bring together nearly 2,000 industry professionals, including 450 CIOs, and 40 Gartner analysts.
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