KPMG and BITES signed a partnership to create innovative projects in the area of digital governance, which include metrics for measuring the performance of shares in the digital environment and modeling analytics using Big Data and Artificial Intelligence. “The two companies combine their experiences to develop and apply the best corporate governance practices”, says Manoel Fernandes, partner at BITES.
According to recent data, the 50 largest companies in Brazil today have 75 million followers and fans on their official profiles on social networks, a significant portion of the total number of Internet users in the country, estimated at 117 million by the Brazilian Institute of Geography and Statistics (IBGE).
“Defining governance models in the digital world, reacting in case of crises generated in the world of connected consumers or being able to be ahead of your competitors generating opportunities through insights from social networks is a priority for all companies. Without governance, at any level, including digital, the balance of a brand loses consistency”, says Rodrigo Gonzalez, partner at KPMG.
According to Gonzalez, the perpetuity of an organization is directly associated with its level of governance, which includes the digital environment. “With 3.7 billion people connected to the Internet in the world (49.7% of the population), it is highly recommended that organizations adopt these practices in their business. Today, a single consumer is capable of creating a high-impact crisis for any brand”, says the KPMG partner. “Digital governance is one of the pillars that help to reduce this latent risk.”
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