The number of people with access to the Internet at work or at home reached 70.9 million people in August, according to a survey by Ibope Nielsen Online. It is the first time that this mark has been surpassed in Brazil, resulting from an increase of 7% in the last six months and 16% in the period of one year. The number, which is updated quarterly, was 68 million as of the previous month.
Evolution of the number of people with access, in millions – work and households – Brazil – August 2009 to August 2012
Source: IBOPE Nielsen Online
When considering all environments (homes, work, schools, internet cafes and other locations), internet access reached 83.4 million in the second quarter of 2012.
Most of the growth in internet access in Brazil takes place in homes. The total number of people with access at home reached 67.8 million, or 17% in one year and 41% in two years.
Compared to other countries tracked by the Nielsen Online survey, Brazil continues to register the greatest expansion in home internet access.
| countries | Aug / 10 | Aug / 11 | Aug / 12 | Variation 12/11 | Variation 12/10 |
|---|---|---|---|---|---|
| Brazil |
48
|
58
|
67,8
|
17%
|
41%
|
| Italy |
33,8
|
37,5
|
40,1
|
7%
|
19%
|
| France |
44,8
|
47,4
|
49,1
|
4%
|
10%
|
| United Kingdom |
43,9
|
45,7
|
47,1
|
3%
|
7%
|
| United States |
232
|
244,9
|
245,5
|
0%
|
6%
|
| Japan |
84,6
|
89,7
|
88,7
|
-1%
|
5%
|
| Germany |
54,4
|
55,4
|
55,9
|
1%
|
3%
|
| Switzerland |
5,6
|
5,6
|
5,6
|
0%
|
0%
|
| Spain |
30,7
|
28,4
|
29,4
|
4%
|
-4%
|
| Australia |
17,3
|
17,3
|
16,2
|
-6%
|
-6%
|
Source: IBOPE Nielsen Online
As of August 2010, 17% of people with home access had connections with a capacity greater than 2MB. Two years later, around 45% already have this type of connection. That is, Brazilians have access to higher speed and quality connections.
The increase in the number of users also impacts the search for content. The sites that grew the most in August, compared to the previous month, were those for researching schoolwork, digital books, greeting cards, portals and cell phones. In recent months, the audience for travel, photography and sports destination pages has also grown.
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