Solutions help to maximize management, sales and customer relationships
Some of the characteristics of the ongoing digital transformation involve automation of processes, reformulation of the operational model, relationship and engagement with customers via digital channels, constant development of new technologies, among other changes. These changes have also provided an immense volume of data, often unstructured, that have the potential to impact people's lives, public management, business and generate innovation. Cloud computing, Big Data, Analytics and Data Science are new terms that are beginning to become popular, but which still need to be put into practice by more organizations, especially in Brazil.
To talk about these topics, the ABES portal interviewed the engineer and researcher Jaime de Paula, CEO of Neoway, an associated corporation of the entity and founded in 2002. “The company was born from a specific need in the national market to transform corporate information into competitive advantages and, currently, we are specialized in market intelligence solutions that use disruptive technologies ”, explains the executive. Check out the interview:
What are the differences between Big Data, Data Science and Analytics?
Big Data is a large universe of unstructured data. Big Data Analytics is a set of tools and methods designed to collect, organize and analyze this large volume of data to discover patterns and identify useful information, making them more efficient for organizations. Finally, Data Science is the process of extracting insights of a large volume of data, using methods and practices from different disciplines that, when applied to business, transform data into results.
In your assessment, how have new technological solutions contributed to the evolution of strategies based on market intelligence?
Technological solutions, such as Big Data and Analytics - Neoway's field of action - have helped companies in the commercial field, contributing to increased productivity, increased sales and reduced commercial costs. In this way, it is possible to define more effective commercial prospecting strategies, through the qualified search for new customers.
In terms of prevention and recovery, the solutions help mitigate risks and fraud and recover assets. It is possible, for example, to identify potential defaults, based on the analysis of the signs of weakening of a company, as well as its tax debts, dismissals of employees, among others. The understanding of corporate chains and economic groups, on the other hand, allows identifying correlations between people and companies to analyze possible fraud.
Which market segments, in Brazil and in the world, are more advanced in the use of these technologies?
According to a study by IDC, the forecast is that the Big Data market will reach investments of US$ 48.6 billion in 2019. Among the verticals that have most influenced the growth of technology are manufacturing, followed by the financial industry. The forecast is that the insurance, finance and media sectors, respectively, will be the most promising in the growth of investments in Big Data for the coming years.
Nowadays the question of citizens' data privacy is discussed a lot, how do these technologies that allow the capture, visualization and strategic analysis of information deal with these guidelines?
Neoway is guided by the principles of free enterprise, the public nature of data, publicity of sources, transparency and good faith, basing its business on legal principles. In addition, privacy and data security are part of Neoway's culture and are the basis for building a lasting relationship with our employees, customers and partners.
In this way, when a customer registers on our website, the information is stored in a controlled and secure environment, remaining confidential and completely, from the moment of collection, until the disposal process. Data from your browsing on our website may be collected with the sole purpose of improving the browsing experience. Under no circumstances will any information collected be disclosed and access to it is restricted only to duly authorized and trained professionals.
Can these solutions be used by small businesses?
The price of our solutions is based on the number of users and level of access, being accessible to all sizes and segments of companies. Neoway's technologies contribute to both business expansion and better business management, through the Neoway Sales Suite®, and to fraud prevention, through Neoway Prevent and Recover®. These products are adherent to markets such as financial, insurance, technology, telecommunications, automotive, consumer, manufacturing, retail, construction and oil and gas.
Do you have any successful cases you could share with the portal?
One of our main cases is Portobello, one of the largest ceramic tile companies in Latin America. With Neoway's solutions, the company was able to map and deeply understand the market, its potential and the adherence of the ventures to its products, in addition to standardizing the external sales model. As a result, Portobello grew 65% in external sales in 2015, in addition to an increase in the conversion rate and average ticket.
Another case is that of one of the main food companies in the country that also adopted Neoway's solutions to map new customers, increase market penetration and optimize the commercial team's itinerary, seeking to increase their productivity. In this way, it enabled the team to reach the historical sales record, growth of market share and an increase in the average ticket, in addition to a return on investment of more than 178%.
What are Neoway's future plans?
Currently, the company has more than 300 professionals and four offices in Brazil and abroad. Among the future objectives, is the expansion to Latin America, since we have clients in five countries that make this plan viable. There are also opportunities being identified in the United States.
To talk about these topics, the ABES portal interviewed the engineer and researcher Jaime de Paula, CEO of Neoway, an associated corporation of the entity and founded in 2002. “The company was born from a specific need in the national market to transform corporate information into competitive advantages and, currently, we are specialized in market intelligence solutions that use disruptive technologies ”, explains the executive. Check out the interview:
What are the differences between Big Data, Data Science and Analytics?
Big Data is a large universe of unstructured data. Big Data Analytics is a set of tools and methods designed to collect, organize and analyze this large volume of data to discover patterns and identify useful information, making them more efficient for organizations. Finally, Data Science is the process of extracting insights of a large volume of data, using methods and practices from different disciplines that, when applied to business, transform data into results.
In your assessment, how have new technological solutions contributed to the evolution of strategies based on market intelligence?
Technological solutions, such as Big Data and Analytics - Neoway's field of action - have helped companies in the commercial field, contributing to increased productivity, increased sales and reduced commercial costs. In this way, it is possible to define more effective commercial prospecting strategies, through the qualified search for new customers.
In terms of prevention and recovery, the solutions help mitigate risks and fraud and recover assets. It is possible, for example, to identify potential defaults, based on the analysis of the signs of weakening of a company, as well as its tax debts, dismissals of employees, among others. The understanding of corporate chains and economic groups, on the other hand, allows identifying correlations between people and companies to analyze possible fraud.
Which market segments, in Brazil and in the world, are more advanced in the use of these technologies?
According to a study by IDC, the forecast is that the Big Data market will reach investments of US$ 48.6 billion in 2019. Among the verticals that have most influenced the growth of technology are manufacturing, followed by the financial industry. The forecast is that the insurance, finance and media sectors, respectively, will be the most promising in the growth of investments in Big Data for the coming years.
Nowadays the question of citizens' data privacy is discussed a lot, how do these technologies that allow the capture, visualization and strategic analysis of information deal with these guidelines?
Neoway is guided by the principles of free enterprise, the public nature of data, publicity of sources, transparency and good faith, basing its business on legal principles. In addition, privacy and data security are part of Neoway's culture and are the basis for building a lasting relationship with our employees, customers and partners.
In this way, when a customer registers on our website, the information is stored in a controlled and secure environment, remaining confidential and completely, from the moment of collection, until the disposal process. Data from your browsing on our website may be collected with the sole purpose of improving the browsing experience. Under no circumstances will any information collected be disclosed and access to it is restricted only to duly authorized and trained professionals.
Can these solutions be used by small businesses?
The price of our solutions is based on the number of users and level of access, being accessible to all sizes and segments of companies. Neoway's technologies contribute to both business expansion and better business management, through the Neoway Sales Suite®, and to fraud prevention, through Neoway Prevent and Recover®. These products are adherent to markets such as financial, insurance, technology, telecommunications, automotive, consumer, manufacturing, retail, construction and oil and gas.
Do you have any successful cases you could share with the portal?
One of our main cases is Portobello, one of the largest ceramic tile companies in Latin America. With Neoway's solutions, the company was able to map and deeply understand the market, its potential and the adherence of the ventures to its products, in addition to standardizing the external sales model. As a result, Portobello grew 65% in external sales in 2015, in addition to an increase in the conversion rate and average ticket.
Another case is that of one of the main food companies in the country that also adopted Neoway's solutions to map new customers, increase market penetration and optimize the commercial team's itinerary, seeking to increase their productivity. In this way, it enabled the team to reach the historical sales record, growth of market share and an increase in the average ticket, in addition to a return on investment of more than 178%.
What are Neoway's future plans?
Currently, the company has more than 300 professionals and four offices in Brazil and abroad. Among the future objectives, is the expansion to Latin America, since we have clients in five countries that make this plan viable. There are also opportunities being identified in the United States.
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