New commercial partnership aims to expand the manufacturer's presence in channels across the country, expanding customer access to the brand's solutions; distribution focus is on the portfolio of intelligent video solutions aimed at security and protection
Ingram Micro Brasil is the new national distributor of ISS – Intelligent Security Systems, one of the global leaders in video surveillance solutions based on artificial intelligence, neural networks and machine learning. The objective of the partnership is to optimize the manufacturer's solution offering across the country, expanding the brand's reach and consolidating its presence in the market based on Ingram Micro's Brazilian infrastructure support and local knowledge.
Reproduction: ISS website
The new partnership complements the portfolio of Ingram Micro's business unit focused on IoT solutions, allocated in Advanced Computing. This area already has complete coverage of technologies created to connect and exchange data with devices and systems over the internet. With the arrival of ISS, Ingram Micro is betting on growing its market share in the segment, offering end-to-end solutions for all industries and niches in the sector.
“The ISS portfolio greatly enriches our range of products or services. With open solutions, it enables integration with lines from the largest manufacturers of cameras, sensors and devices – already sold by Ingram”, says Roberto Gero, director of the area at Ingram Micro. “We want to quickly expand the coverage of ISS's intelligent security resources in Brazil, spreading its solutions to all industries and market segments through our strength of more than 8 thousand active business partners.”
Still according to Gero, in addition to cameras, sensors and devices, already sold by Ingram Micro, the distribution of ISS solutions will give great importance to the possibilities of analytical management of VMS (Video Management Server) videos, capable of transforming images into strategic information. “Our customers will become more competitive, not only in the security aspect, but transforming the data collected into useful information for whatever the nature of the business in its segments”, says the executive.
According to Daniel Feitosa, Head Director Brazil & Portugal at ISS, Ingram Micro was chosen as a strategic partner due to its solid reputation in the market, expertise in technology distribution and global presence. “Ingram Micro’s ability to offer comprehensive support and significant reach will be key to further strengthening our presence and meeting growing market demands,” he points out. For the executive, “the goals of the partnership are to strengthen cross selling with products from the distributor's portfolio, build new testing and approval environments for integrators and provide offers adapted to the reality of different channels.”
The agreement comes at a time when two topics are very relevant for companies: security and customer loyalty. “ISS solutions are scalable and bring an important difference, transforming video images into analytical information with competitive and strategic value for companies. Therefore, users can use the data generated to avoid failures due to inappropriate use, increase security and even comply with specific protocols. They are also powerful tools for knowing the profile of customers and keeping them close to a specific company, for example, with alerts, signage, promotions on shelves and customer service, among others”, highlights Gero.
Ingram Micro will distribute a strategic selection of the ISS portfolio, focusing on the solutions that best meet the needs of the Brazilian market and the demands of future customers. “We offer a wide range of intelligent video solutions to address varied security and safety challenges. Ingram Micro, with its relevance and capacity for innovation, will certainly provide additional value to customers”, adds Daniel Feitosa, from ISS.
With over 27 years in the market, ISS is a pioneer and global leader in its segment. The company has accumulated expertise from more than 300,000 successful implementations across six continents and 56 countries. Currently, more than 3 million cameras are under the command of the brand's video intelligence platform, SecurOS®.
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