Sousa will lead the regional marketing strategy with a focus on innovation, digital transformation and growth of the regional channel ecosystem
Welington Sousa, Marketing Director for Latin America
Image/disclosure: Ingram Micro
Ingram Micro announced the appointment of Welington Sousa as its new Chief Marketing Officer for Latin America, helping to strengthen the company’s leadership in the industry and the region. Sousa, who successfully led the company’s marketing strategy in Brazil, assumes a broader role in which he will lead an integrated vision that amplifies the company’s brand and aligns global strategies with local market dynamics to drive sustainable growth in the region.
This appointment underscores Ingram Micro’s commitment to aligning the expertise of its business partners in the region, building a strong channel community in Latin America that helps accelerate business growth. Sousa will continue to drive the Ingram Micro Xvantage™ platform through a unified digital marketing strategy in countries dedicated to each manufacturer’s needs.
In this role, Sousa reports directly to Luis Férez, senior vice president and president of Ingram Micro for Latin America. “Welington is a leader with an exemplary track record and deep knowledge of the Latin American market. His ability to innovate, drive results and lead high-performance teams has been instrumental in Ingram Micro Brazil and we are confident that his vision will be instrumental in consolidating a solid regional marketing strategy,” said Férez.
Among Sousa's most notable achievements during his time in Brazil are:
- Transformation of the traditional marketing model to a digital, transformational and results-based approach;
- Recognized three times as “Best Marketing Professional”, two of which were by the Brazilian Association of Electronic Commerce (ABComm);
- Strengthening relationships with the channel network through strategies based on data and customer experience;
- Implementation of replicable, high-impact models that now serve as a reference for the region
With over 20 years of industry experience, Sousa has developed a track record of excellence in the areas of Marketing, Customer Experience, Business Intelligence and Digital Strategy. Since joining Ingram Micro in 2018, he has been a key driver of the company’s digital transformation in Brazil, leading the transition from a traditional marketing model to a more digital and results-oriented approach. His efforts have also included implementing high-impact, replicable models that have become benchmarks across the region and strengthening relationships with the channel network through data-driven strategies and customer experience. His leadership and innovation have earned him recognition as “Best Marketing Professional” on three occasions, including twice by the Brazilian Electronic Commerce Association (ABComm). Sousa’s new role represents a strategic step in the evolution of the company’s regional value proposition.
About Ingram Micro – Ingram Micro is a leading technology company for the global information technology ecosystem. With the ability to reach nearly 901,000 people worldwide, Ingram Micro plays a vital role in the global IT sales channel, bringing products and services from technology manufacturers and cloud providers to a highly diverse base of business-to-business (B2B) technology professionals.
Through Ingram Micro Xvantage™, Ingram Micro’s AI-powered digital platform, Ingram Micro delivers what it believes is the first comprehensive business-to-consumer (B2C) experience, integrating hardware and cloud subscriptions, personalized recommendations, order tracking with instant pricing, and billing automation. Xvantage™ is designed to eliminate the silos in IT businesses and empower customers to have a more insightful experience in both purchasing and managing technology. It also provides a wide range of technology services, including financing, expert marketing, and lifecycle management, as well as professional pre- and post-sale technical support from engineers who collectively hold thousands of current technical certifications. Ingram Micro is also fully committed to being a world-class global ESG practice manager. Learn more at official site.
EN 
PT 
