The Institute of Electrical and Electronics Engineers (IEEE), the world's largest professional organization dedicated to advancing technology for humanity, based in New York, believes that shoppers' eyes and hearts will be a "viewfinder" for their wallet. . Merchants will begin using eye-tracking and heart rate monitoring technology in their stores to gain a better understanding of their customers' shopping preferences.
The eye-tracking technology will allow retailers to identify which parts, or departments, attract the most attention of their customers, which will allow them to define the best place to position certain products. In addition, heart rate monitors can help retailers recognize a customer's level of excitement about a product. Sellers can monitor which products attract the most attention, and if it leads to sales, they can get a better idea of which products should be highlighted the most.
"A change in heart rate in a store can be related to changes on the emotional side, with an increase in heart rate being indicative of emotion," says Christopher James, Senior Fellow at IEEE, Professor of Biomedical Engineering and Director of Biomedical Engineering. at the School of Engineering at the University of Warwick, UK. "In order to monitor heart rate changes correctly, the customer would really have to 'connect' with the merchandise to show changes that are distinguishable from the normal physiological changes that happen related to our daily lives."
IEEE Interactive Infographic for the Future of Retail
The IEEE has developed an interactive infographic, which includes the technologies listed above, as well as other considerations, to show what the future of both physical and digital retail will look like over the next few years. You can view the infographic by visiting the IEEE Transmitter at http://dev-ieee-transmitter.pantheon.io/ec/.
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