Companies will deliver new corporate solutions from the integration of IBM Cloud and Watson to Salesforce Quip and Service Cloud Einstein
IBM and Salesforce, the global leader in CRM, have just announced the expansion of their strategic partnership. IBM Cloud and Watson services will be integrated with Salesforce Quip and Service Cloud Einstein for companies to connect with customers, collaborate more and gain better insights.
The expansion paved the way for Salesforce to select IBM as the top provider of cloud services, and for IBM, in turn, to choose Salesforce as its premier customer engagement platform for sales and service.
"Our customers' success is Salesforce's primary goal and encourages measures such as the strategic alliance with IBM," said Marc Benioff, President and CEO of Salesforce. "The combination of IBM Cloud and Watson with Salesforce Einstein and Quip will deliver even more innovation to connect businesses with their customers in new ways, supported by cloud technologies and artificial intelligence."
As part of the partnership's expansion, IBM will develop new IBM Watson Quip Live applications to integrate the two solutions. The apps will be interactive and personalized and will be linked to all Quip documents, to increase the efficiency of sales teams throughout the entire lead cycle. With Quip's document creation and editing platform, it is possible to compile all the relevant content of a project into a single document, eliminating the need to work in multiple windows and applications at the same time.
"IBM's choice to provide cloud services to Salesforce demonstrates the ability of IBM Cloud to help companies transform their business models," said Ginni Rometty, president and CEO of IBM. "The expansion of the partnership is intended to combine the strengths of Watson and Einstein to help companies make smarter decisions."
With the first integration between IBM and Service Cloud, companies will have the resources of IBM Watson and Service Cloud Einstein, which will deliver recommendations guided by Artificial Intelligence (AI) to determine the next actions. With AI-driven predictive analytics, you can create personalized, customer-driven interactions based on the last call or message, helping to build stronger connections.
The announcement strengthens the partnership previously disclosed by IBM and Salesforce, with the aim of offering integrated solutions and AI to support faster and smarter decisions. With more than 4,000 common customers, the partnership has helped many companies implement new Watson solutions to intensify their connection with their customers. Autodesk is an example of them.
"The alliance between Salesforce and IBM couldn't be better," says Rachael Cotton, senior manager of automated services engagement at Autodesk. "Salesforce stores huge amounts of customer data from companies like Autodesk, and much of it is used for nothing. By combining AI from IBM Watson and IBM Cloud with insights from Salesforce, Autodesk was able to better understand its customers and transform the experience delivered to them".
Learn more about expanding the partnership between IBM and Salesforce: https://www.salesforce.com/campaign/ibm/
Learn more about accessing IBM Watson Discovery data in Salesforce with Salesforce Trailhead: https://trailhead.salesforce.com/en/projects/surface-data-from-ibm-watson-discovery-in-salesforce
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