With more complex routines, the healthcare market optimizes processes through AI and other innovations that help medical staff and patients
The healthcare sector has been one of the biggest beneficiaries of digital transformation, with technologies that simplify medical routines and improve clinical and hospital services; the segment has been gaining its prominent place when it comes to technology and innovation.
But, when the subject comes up, so do the concerns generated by the rapid expansion of Artificial Intelligence. Marcos Moraes, director of the health vertical of the Brazilian multinational FCamara, a technology and innovation ecosystem that enhances the future of business, categorically alleviates one of the biggest doubts among professionals: human presence will not be replaced by AI, he argues.
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“Although there are several speculations when integrating AI with medicine, it is important to clarify that replacing professionals with machines is out of the question. Artificial intelligences are not self-sufficient; on the contrary, they have been used to assist doctors, which optimizes the time dedicated by these professionals. This results in more accurate diagnoses in a short space of time, benefiting both ends, institution and patients”, says Marcos.
A study by Precedente Research estimates that the AI market in healthcare is expected to grow to US$ 187.9 billion by 2030, expanding at an average of 37% per year between 2022 and 2030.
But, in addition to AI, other trends have stood out in the segment. The FCamara executive indicates his bets for 2024:
Integration of the physical journey with the digital one
The technology gained even more notoriety after the pandemic and, since then, this integration has promoted more effective communication between patients and healthcare professionals, facilitating secure data sharing and simplified access to essential medical information. Applications to centralize digital records and schedule appointments, for example, allow clinical staff to have more ease with administrative routines.
There is a wide range of health services available on apps, such as tracking eating habits, monitoring physical activity, detecting symptoms and even online consultations. With them, all information is available at hand, much more conveniently and quickly, contributing to increased productivity in services.
“Several software is available to improve management, and health units already incorporate them into their daily practices. These solutions play a significant role in the routine of hospitals and clinics, offering a robust tool to ensure user data security. It is important to highlight that the integration of applications with consolidated HIS systems, such as TASY and MV, is crucial. It provides agility in medical decision-making and improves the patient experience”, says Moraes.
Paperless solutions
The term refers to the use of technology to reduce or eliminate the use of paper in healthcare institutions, an issue that has gained relevance on the global stage. According to a survey by Mordor Intelligence, the document management market is expected to reach the mark of US$ 10.17 billion, with an average growth of 13% per year.
Despite the greater interest in this approach, the transition to eliminating the use of paper is not limited to the implementation of technologies. It is often necessary to address the entire ecosystem, where different actors may follow different guidelines.
“Having experience with this type of challenge and having in-depth knowledge of the healthcare ecosystem, we have already developed projects for major players in the sector, impacting their ESG goals”, points out Marcos. In one of the proposals, created tailor-made for a large healthcare network, it is estimated that the adoption of more efficient practices in the use, transport and storage of paper will result in annual savings of more than R$ 20 million, equivalent to the preservation of 66 thousand trees or the occupation of 220 football fields.
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