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Fábio Rua, Director of Government Relations and Regulatory Affairs at IBM Latin America and director of ABES, was one of the participants of the webinar “New Times: Overview and Perspectives”, which ABES promoted on 25/03. He shared with attendees an analysis of what has been the home office at IBM, which has more than 300,000 employees worldwide.

“This crisis teaches us to get out of the comfort zone. We don't know exactly what is happening, even with the projections of the mathematical models. At IBM, no matter how structured the processes, there are a series of actions and decisions that are being taken in light of the events. It has been amazing to see how people can flex their schedules to attend emergency meetings, using their emotional intelligence and helping themselves. Today, IBM basically has 90% of its global population working from home. Our leadership is extremely participative. Communication at this moment is fundamental”, reported the executive.

Regarding the role of companies, Fabio said that there is concern at IBM and other companies to define how they will contribute, based on the government's indication of the items that are most needed, such as respirators, monitors, emergency funds, etc. He also highlighted the support given by the company with supercomputers to universities and research institutes, so that information processing is done quickly, helping to identify treatments for coronaviruses, organizing and relating scientific data.

Sectors that grow despite the crisis

The webinar also had the participation of Luiz Alberto Ferla, President and CEO of the company Dot Digital Group. He said that the company is working 100% in home office, either at the headquarters in Florianópolis, as well as in the offices in São Paulo, Brasília and Portugal. “This shows that the work can continue in this way and the world is learning that it is possible to do this. We are 100% online, 100% engaged, taking care of the health of our employees so that they take care of their families, without forgetting to serve our customers. In other words, people are increasingly learning to work remotely and it may be that more people want to continue in this model with the end of this crisis”, he explained.

Dot is a technology and education company and, according to Ferla, Brazil and the world have woken up even more to online education, which offers a range of possibilities. “This segment has grown over 20% in China in recent months. The courses help keep the team productive and engaged during the crisis. People can prepare for the economy to pick up after the pandemic. The educational tools are equipped with a lot of technological apparatus, such as artificial intelligence and facial recognition, which help to map the student's presence, helping them on their path of self-learning”, he adds.

According to a survey carried out by Dot's intelligence team, various activities in China showed growth during or shortly after the crisis: online merchandise sales, digital entertainment, online advertising, streaming, online education, express delivery business by postal items, telecommunication services, telework, insurance, health equipment and the entire technology and software sector.

See more about this webinar at:

Zoom Recording

Home office: learning and engagement

Reflections on digitalization of relationships, virtualization of time and communication

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