Handsfree will represent Brazil in Denmark

 

ABES supports startup from Pernambuco at the Creative Business Cup

ABES supports Instituto Handsfree, a startup based in Jaboatão dos Guararapes, Pernambuco, which will represent Brazil at the Creative Business Cup (CBC), the startups' World Cup, held annually in Denmark. The competition, one of the main showcases for innovative businesses in the world, will take place in Copenhagen on November 16th.

 

Handsfree has developed a low-cost device that allows people with severe physical disabilities to control any equipment, such as cell phones and computers, only through head movements. The project was selected by a team of 31 jurors from different sectors, following the criteria established both by the Creative Business Cup, as creativity and market potential, and by the OpenCity Lab, which elected businesses that were inserted in one of its nine pillars of performance (infrastructure, mobility, education, well-being, urban ecology, business, the right to the city, housing and urban tribes).

 

For the president of ABES, Francisco Camargo, having a Brazilian initiative elected to participate in the Creative Business Cup is important for the country to stand out among the global players. "Innovative and inclusive projects, such as the one from Handsfree, strengthen the sector's development and draw foreign investors' attention to the Brazilian market", comments Camargo.

 

The Handsfree Institute, founded only two years ago, is a non-profit association and all revenue from equipment sales is reinvested in the organization. "The project has a high scale capacity and is financially sustainable. So far, R$ 600 thousand have been invested in the startup and we expect a high profile of the project during the competition for this Cup. European countries, in particular, are more sensitive to the theme of assistance to the disabled due to the two world wars "comments Philippe Magno, marketing director of the Institute.

 

The partnership between ABES and Instituto Handsfree came from the ABES program to promote and support Startups. "ABES institutionally supports the Institute, publicizing its sponsorship needs to win this World Cup with its members, interested in supporting mobility and accessibility actions. The development of IoT applications focused on accessibility contribute to the construction of cities each time more intelligent and put Brazil in a prominent position in the world "concludes Camargo.