The IT consultancy has just announced a new identity with the aim of growing even more; changes were from the internal culture, customer segments served to the website look
With the objective of earning R$ 200 million by the end of 2020, Grupo FCamara - a company that aims to transform IT challenges into innovative digital solutions - is renewing its brand with changes ranging from internal culture, customer segments served to the look of the website, which is more intuitive and explanatory. For this phase of the company, the new mantra is: cultural, digital and cognitive transformation.
The brand has grown in the market, mainly serving the e-commerce business, but now the goal is to attack several market segments, including health, financial and education. In addition to advising clients, the group focuses on business, digital, data, cloud and people specializations. For the company's CEO, Fabio Camara, the new identity represents what the brand has built over the ten years in the market.
“The changes happen every day, we have to be aligned with what technology brings to the business. We are not afraid of transformation and we want to clearly convey our purpose and, thus, help our clients' growth ”, he comments. Last year alone, the company grew more than 48%.
How it came about
The FCamara Group is just over 10 years old. At the beginning, he took on mission critical projects with above average results, mainly in e-commerce and retail. Based on this, it specialized in the use of intellectual capital through digital processes and started to promote digital transformation with a focus on three pillars: customer experience, operations and business models.
In 2017 he created Orange Founders - a Venture Builder that transforms ideas into successful companies. After this news, she became a leader in the development of digital solutions and founded 8 startups, reaching a global scale.
The company's biggest differential is how they select and train people. Fostering its own culture, the Group believes that everyone can become an entrepreneur in their careers. So he developed his own culture code. In it, the "blood oranges", the name given to its employees, come into contact with the company's guidelines, such as self-management and self-responsibility, focusing on training and encouraging the development of new ideas that may become solutions and other businesses. .
“We promote interdisciplinary training and select curious, proactive, self-taught and ambitious profiles, creating high-performance teams to transform the market. We believe that our greatest asset is intellectual capital and that is why we can all become entrepreneurs in our careers ”, concludes Camara.
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