Owner of recognized and successful brands such as Melissa, Grendha, Zaxy, Rider, Cartago, Ipanema, Pega Forte, Grendene Kids and Zizou, Grendene is one of the largest footwear producers in the world. With more than 24 thousand employees and 11 factories throughout Brazil, the company has just hired the People Management | HCM and Senior Access and Security Management – a national reference company in management technology.
With a deployment schedule divided into two stages, the operational processes of the solutions must be delivered in January 2018, while the strategic adjustments must start to generate results from July of the same year.
The negotiations for Senior's solutions were conducted by the company's RS Branch and reinforce the strategy of increasingly closer relationship and customer focus. “As a Brazilian company, Senior has a competitive advantage in relation to multinationals by presenting agility by knowing in depth issues that impact the business of its customers, such as those related to national legislation, as well as its capillarity”, says the Market Director. from Senior, Hermínio Gastaldi.
According to the executive, Grendene chose Senior for the adherence of its solutions to the company's processes, which needed to follow market demands and legislation, since Senior develops tools aimed at customers of all sizes and aims to guarantee total mastery of information and business processes. “Senior is one of the companies that most provides HR managers with a truly strategic performance within their organizations”, he concludes.
Grendene has an installed production capacity of 250 million pairs/year; gross revenue of R$1,156.9 million and 71.2 million pairs sold in 1H17 (gross revenue of R$2,483.0 million and 163.6 million pairs sold in 2016). Its 11 factories are located in Ceará (six units in Sobral, two in Fortaleza and one in Crato, in Rio Grande do Sul, in Farroupilha, and in Bahia, in the city of Teixeira de Freitas.
The company also has a PVC factory and a Distribution Center (DC) in Sobral/CE, a matrix shop in Farroupilha/RS, a Melissa showroom in Milan, Italy, and five concept stores: three “Galeria Melissa” (São Paulo, New York and London), a “Casa Ipanema” (Rio de Janeiro) and an Ipanema store in São Paulo. Present in more than 100 countries, in 2016 alone Grendene introduced 1,308 new products to the market.
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