*By Otavio Argenton

As investors, governments and even banks have more and more requirements ESG for companies to comply, pressure is growing for the corporate world to improve its environmental performance. As technology is currently one of the largest consumers of electricity in the world – expected to reach 31% by 2030 if there are no improvements in efficiency, according to data from ING –, managing its resources has become a necessity not only for cost optimization, but also for sustainability.

In this scenario, the concept of FinOps, which revolutionized the way companies manage and optimize costs associated with cloud operations, now evolves into GreenOps. This new paradigm not only maintains economic efficiency but also places sustainability at the center of technological operations.

The importance of GreenOps emerges clearly when we consider the environmental impact significant increase in data centers and technological infrastructure in general, which operate 24 hours a day and not just when offices are full. These systems consume large amounts of electrical energy to keep the machines running and also to cool the rooms and maintain uninterrupted operations.

To give you an idea, a FinOps Foundation investigation found that more than half of organizations take days to investigate cost anomalies and almost 20% of them acknowledged that they are still working to figure out how to manage such damage.

The evolution to GreenOps

In this way, GreenOps is not just a logical extension of FinOps, but a necessary evolution. Through strategic management of technological infrastructure, companies can now not only reduce costs, but also significantly reduce their environmental impact.

By making more efficient use of cloud infrastructure, it is possible to identify idle resources, underutilized storage and excessive backup processes that are costing the business – and the environment – and, in doing so, considerably reduce monthly expenses and carbon emissions. .

Another advantage is that GreenOps provides unprecedented transparency into IT carbon emissions, allowing companies to accurately monitor and report the impact of their cloud operations. The ability to track CO2 emissions and other indicators is a powerful tool in corporate environmental management in a scenario with increasingly more demands.

This operating model also responds to the growing demand for ESG reporting by providing accurate and verifiable data that can be used to inform investors, regulators and stakeholders about a company's sustainable practices, which is crucial especially for companies that have targets or standards of sustainability.

Therefore, adopting GreenOps is more than an operational practice, it is a commitment to the future. By adopting strategies that reduce the environmental impact of IT operations, companies not only protect the planet for future generations, but also reinforce the idea that technological development and sustainability can go hand in hand.

*Otavio Argenton is Country Manager at SoftwareOne Brazil, a leading global provider of end-to-end solutions for software and cloud technology.

Notice: The opinion presented in this article is the responsibility of its author and not of ABES - Brazilian Association of Software Companies

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