Governance establishes the basic principles and good practices that a company must use to guarantee the expected results and the longevity of the organization, generating value for managers, shareholders, employees and society. Governance is based on values, such as: trust, transparency, accountability and responsibility. A crisis, however, cannot be an excuse for leaving governance standards behind.
This topic was covered in the webinar New Times: Governance in times of crisis and the role of digital transformation, which ABES promoted on July 1, 2020, with the support of Esper, Paranhos, Gushiken Advogados and BSA | The Software Alliance.
After the welcome given by the president of ABES, Rodolfo Fücher, the webinar was moderated by Antonio Eduardo Mendes da Silva (Pitanga), Country Manager - Brazil at BSA | The Software Alliance.
Continuity plan
Roberto Prado, Regional VP of Solution Engineering at Salesforce, shared his story, as he has the experience of being hired during the pandemic and, until now, he never set foot in the company's office. “The first thing is to recognize that there is a lot that we don't know and we will need to understand what capabilities each company has to reopen. I saw that many organizations did well, because they had business continuity plans, some elaborated at the time of the truckers' strike, for example. The technology is there to help, including to safely reprogram the opening ”, he pointed out.
Focus on people
“It is a learning experience that never stops,” said Eduardo Paranhos, founding partner of the EPG Advogados office. “We were already experiencing the reality of digital transformation and the pandemic accelerated the adoption of tools, which for many companies were not a priority or necessary in the short term. So, we ask ourselves how governance is placed in this scenario ”, he pondered. “We are experiencing a global crisis, which has a humanitarian and public health nature. We are necessarily talking about people ”. Among the governance challenges are labor issues, such as hiring, engaging people and defining the home office policy. Companies that are looking for investor contributions must have a governance structure.
Learning and planning
“Many companies needed to create crisis committees quickly, if they didn't already have them, to handle important decisions and connect representatives from all areas of the company,” explained Giselle Dalan, Legal and Human Resources Director - LATAM at Genesys. “It is not just about selling, as all areas of the company have gone to work from home. It was necessary to revisit the digital platforms to ensure the operation of the entire company remotely. It is not just the business to continue. We also had to provide all the conditions for people to carry out their activities at home, knowing how, who approves, ensuring transparency and controls. The resumption also requires planning, as many variables must be considered for work in the offices ”, emphasized Giselle.
What is the future of your business
Rodolfo Fücher, President of ABES - Brazilian Association of Software Companies - ABES and founding partner of FEMP Participações, whose objective is to foster entrepreneurship, mentioned that the ABES Study - IDC, which will be launched soon, points out that the adoption of cloud for CRM is still 49%, which still needs to move forward. “Entrepreneurs need to think about this immediate future. It is necessary to think about people, to maintain motivation, productivity in sharing the company's purpose to guarantee the team's commitment ”, he highlighted. Other important points are: 1) the review of processes and the implementation of more agile management methodologies; 2) how to guarantee efficiency compared to the competition and be close to customers; 3) rethink sales and relationship strategies with these customers; 4) be able to reinvent, innovate, transform and have the ability to project the future that your business aims for.
To watch this webinar in full, visit: https://www.youtube.com/watch?v=5c5tPp2950k. Sign up!
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