Data are from the 16th edition of the survey released by FGV-EAESP
The Center for Applied Information Technology (GVcia) of the São Paulo Business Administration School of the Getulio Vargas Foundation (FGV-EAESP) released the 16th Survey of Electronic Commerce in the Brazilian Market.
Coordinated by professor Alberto Luiz Albertin, from FGV-EAESP, which has been carried out since 1998, with the participation of 528 companies from various economic sectors, branches of activities and sizes. Organizations, both national and multinational, operate in the Brazilian market and act at different levels in the digital environment.
Among the results obtained, the following stand out:
Consolidated market: companies have been successful and investing significantly and increasingly in this new environment. E-commerce in Brazil is fully consolidated and is an important part of the market. Year-on-year growth was seen in both business-to-business transactions (+3.31%) and business-to-consumer transactions (+8.23%).
Main uses and contributions of e-commerce in companies: Companies assess that the main contributions of electronic commerce (EC) are related to the improvement of new business opportunities, its use as more effective competitive strategies and improvement of customer relationships. Organizational and technological suitability showed significant growth: 96% of CE companies use the web for some part or type of customer relationship.
Investments: Average e-commerce spend and investment grew by 127% over the last 10 years. “Companies are increasingly using the Internet infrastructure and e-commerce applications as a means to carry out their business processes, with a clear predominance of those related to customer service”, explains Albertin. The surveyed companies showed growth in their spending and investment levels greater than in recent years, reaching a general average of 2.04% of net sales of companies, 0.62% in the industry sector, 2.01% in Commerce and 2.97% in Services. The highest growth of this index was observed for the Commerce sector, closely followed by the Services sector.
Values: Business-to-business transactions represent 71.88% of the total market value, and 42.36% for business-to-consumer. “The indices confirm the evolution of electronic commerce and that the trend is for growth, now more effective and seeking returns on investments made”, says the professor.
Customer service: Companies continue to use e-commerce applications mainly in customer service processes related to order taking, usage support and information disclosure. Regarding supply chain processes, the largest use is for ordering supplies and sending payment.
Main purpose of e-commerce for businesses: For the eighth consecutive year, the aspect of privacy and security was surpassed by the aspect of customer relations as the most important aspect for companies. In the last three editions of the survey, the aspect was also surpassed by strategic alignment and customer adoption.
Services: The services sector has an index of expenses and investments in IT and EC, in relation to net income, higher than the other sectors. This situation is explained by the participation of banks in this sector.
Industry: The industry sector was the one that showed the greatest growth in the use of CE in its relationship with suppliers, and this situation is greatly influenced by the increased use of CE applications in processes related to the supply chain.
Business: The trade sector presented a higher index in relation to the proportion of expenses and investments in IT and CE. This situation is adequate in relation to the characteristics of this sector and the products and services it transacts.
Supply chain: Supply chain processes are the ones that show the greatest growth, consistent with the attention that companies have given to e-procurement and logistics processes, especially for indirect materials. In these processes, the supply request sub-process stands out.
Table with the evolution of e-commerce in the last 5 and 10 years
| Evolution | Variation | ||||
| Indexes | 2004 | 2009 | 2013 | 5 years | 10 years |
| CE level | |||||
| Business-to-Business | 9,92% | 63,21% | 71,88% | 13,7% |
625% |
| Business-to-Consumer | 4,22% | 29,32% | 42,36% | 44,5% | 904% |
| Average CE Expenses and Investments | 0,90% | 1,41% | 2,04% | 44,7% | 127% |
| Relationship | |||||
| High Automatic Integration Level | 25% | 42,24% | 58,45% | 38,4% | 135% |
| Relationship with Suppliers | 63,40% | 72,15% | 76,43% | 5,9% | 21% |
| Relationship with customers | 74,20% | 80,01% | 86,53% | 8,1% | 17% |
| Use of CRM | 42,67% | 54,98% | 59,45% | 8,1% | 39% |
| Use of SCM | 27,64% | 43,45% | 52,20% | 20,1% | 89% |
| applications | |||||
| Use of Credit Card | 37% | 55% | 71% | 29,6% | 92% |
| Use of Electronic Catalog | 50% | 61% | 78% | 27,6% | 56% |
| Use of Electronic Form | 35% | 58% | 72% | 23,7% | 106% |
| Law Suit | |||||
| Product/Service Development | 49% | 52% | 59% | 13,5% | 20% |
| Supplier Development | 15,01% | 36,89% | 46,98% | 27,4% | 213% |
| Design and Development | 9,15% | 21,01% | 30,23% | 43,9% | 230% |
| Supply chain | 60% | 68% | 77% | 13,2% | 28% |
| Supply Request | 19,32% | 42,51% | 60,08% | 41,3% | 211% |
| Sending Payments | 17,88% | 30,12% | 42,43% | 40,9% | 137% |
| manufacturing | 35% | 38% | 43% | 13,2% | 23% |
| Internal Logistics/Raw Material Inventory | 4,33% | 14,34% | 19,99% | 39,4% | 362% |
| External Logistics/Finished Product Inventory | 4,01% | 9,78% | 13,34% | 36,4% | 233% |
| Customer service | 92% | 93% | 96% | 3,2% | 4% |
| Order Receipt | 33,10% | 66,78% | 74,11% | 11,0% | 124% |
| Support for the Use of Products and Services | 26,12% | 43,55% | 56,78% | 30,4% | 117% |
| Disclosure of information about products/services | 19,98% | 48,87% | 72,26% | 47,9% | 262% |
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