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Gartner points out that the use of cloud email is gaining ground among organizations worldwide, with 13% of publicly traded companies using one of the top two providers in this segment. A recent study identified that 8.5% of public companies use email in the Microsoft Office 365 Cloud, while 4.7% use Google Apps for Work. The remaining nearly 87% of the companies surveyed have hybrid cloud email, hosted or private, managed by smaller providers.
The conclusions are based on a quantitative analysis of publicly available email forwarding records. Gartner considered domain registrations from nearly 40,000 public companies worldwide to find out which ones target Google's or Microsoft's cloud email services.
“Both Microsoft and Google have gained significant adhesion among companies of different profiles. Organizations considering using email in the Cloud should challenge the assumption that the public cloud is not appropriate for their region, size or industry. Our findings indicate that the number of companies using email in the Cloud is increasing,” says Nikos Drakos, vice president of research at Gartner.
Among organizations using cloud email, Microsoft is ahead in most companies, especially in regulated industries including services, energy and aerospace. Google is ahead in the industrial segment, with more competition and less regulation, such as software publishing, retail, advertising, media, education, travel, consumer goods, food and beverage.
“Microsoft is the most popular vendor among larger public organizations using Cloud-based email, with more than 80% of these companies reporting revenue of over US$ 10 billion. Google's popularity is highest among companies with revenue less than US$ 50 million, totaling 50% from its users,” said Jeffrey Mann, vice president of research at Gartner.
In sectors such as travel and hospitality, professional services and consumer goods, the highest levels of usage are among the companies with the highest revenues. More than a third of organizations in these industries, with revenue above US$ 10 billion, use Cloud email from one of these two providers.
The conclusions are based on a quantitative analysis of publicly available email forwarding records. Gartner considered domain registrations from nearly 40,000 public companies worldwide to find out which ones target Google's or Microsoft's cloud email services.
“Both Microsoft and Google have gained significant adhesion among companies of different profiles. Organizations considering using email in the Cloud should challenge the assumption that the public cloud is not appropriate for their region, size or industry. Our findings indicate that the number of companies using email in the Cloud is increasing,” says Nikos Drakos, vice president of research at Gartner.
Among organizations using cloud email, Microsoft is ahead in most companies, especially in regulated industries including services, energy and aerospace. Google is ahead in the industrial segment, with more competition and less regulation, such as software publishing, retail, advertising, media, education, travel, consumer goods, food and beverage.
“Microsoft is the most popular vendor among larger public organizations using Cloud-based email, with more than 80% of these companies reporting revenue of over US$ 10 billion. Google's popularity is highest among companies with revenue less than US$ 50 million, totaling 50% from its users,” said Jeffrey Mann, vice president of research at Gartner.
In sectors such as travel and hospitality, professional services and consumer goods, the highest levels of usage are among the companies with the highest revenues. More than a third of organizations in these industries, with revenue above US$ 10 billion, use Cloud email from one of these two providers.
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