The biggest connectivity, technology and innovation event already has a date for the 2025 edition: September 30 to October 2
After three intense days, the 24th edition of Futurecom has come to a close. This year's edition brought together 250 exhibiting brands that presented to market professionals the most efficient technology solutions applied to healthcare, industry, retail, agribusiness, smart cities and many other sectors of the economy. The largest connectivity, technology and innovation event has already been scheduled for 2025. It will be held between September 30 and October 2.
This year's edition surpassed the previous one by receiving more than 33 thousand visitors. The event also featured 8 stages, 800 speakers and more than 240 hours of content available on the knowledge trails, in a space of approximately 25 thousand m².
The themes of the 3rd day of Futurecom
AIoT and Smart Edge gain strength as tools for innovation and efficiency in the IT and Telecommunications sector in Brazil
Brazilian companies are already discussing the next phase of IoT, called AIoT, which is essential for hyperautomation, aiming at greater efficiency and innovation. The founder of the Tudo Sobre IoT group, Thelma Troise, moderated the panel “Hyper Automation in Complex Environments: AIoT and Smart Edge expanding innovation and operational efficiency”, which welcomed executives from the IT and Telecommunications sector to show cases of the application of this technology in Brazil today.
Diuliana França, Embratel’s Cloud Solutions Director, highlighted that AI is already integrated into the company’s processes and that the focus now is to inform about Smart Edge, where processing occurs directly on devices. Pietro Colloca, from Intel, mentioned a project with a brewery, which used 3D cameras and AI to optimize product counting. Pietro Colloca, Intel’s Applications Specialist for Latin America, highlighted a project with a brewery, which used 3D cameras and AI to optimize product counting.
LGPD is not enough to prevent abuses involving generative AI in Brazilian industry, experts say
In the panel “Regulation of AI and interactions between people and machines” at Futurecom 2024, Rony Vainzof, coordinator of defense and cybersecurity at the Federation of Industries of the State of São Paulo (Fiesp), discussed the progress of AI laws in Brazil. Miriam Winner, from the National Data Protection Authority (ANPD), explained that the 2018 General Data Protection Law (LGPD) does not cover all the risks of generative AI, as it only regulates personal data, leaving out non-personal data, such as that of legal entities. Miriam highlighted that the bill under discussion provides for AI governance aligned with the LGPD.
Also participating in the panel were the general coordinator of the Ministry of Science, Technology and Innovation (MCTI), Guilherme Corrêa; the coordinator of Digital Transformation of the Ministry, Cristina Shimoda; and the advisor to the Administrative Council for Economic Defense (CADE), Victor Oliveira Fernandes.
GenAI: The New Frontier of Social Engineering and Digital Fraud
With the continuous advancement of technology, the convergence between generative artificial intelligence and social engineering has generated a new series of cyber risks. The Future Cyber panel presented some data: In Brazil, cyber attacks are responsible for R$190 billion in losses per year and 621% of CISOs are concerned about employee security breaches.
Mediator Josean Siqueira Santos, CISO and DPO at Sapore, defended the moderate use of generative AI in companies, highlighting the risks of attacks. André Frutuoso, business information security officer at Raízen, reinforced the importance of aligning cybersecurity with the business, considered that cybersecurity professionals should increasingly have their focus linked to the business and mentioned experiences with employees who were early adopters of Gen AI.
Alexandre Nery, data science executive at Serasa Experian, warned about the potential use of deep fakes in social engineering and financial fraud. Guilherme Aquino, professor at Inatel, warned about the use of Gen AI for hacker attacks by new players. Previously, attacks came from specialized hackers, but new technologies allow the general population to also have access to attack tools.
Ricardo Brito, director of professional services for Latin America at Nexis Risk Solutions, commented on the use of AI to combat AI. With the advancement of technology, it is a race between security experts and attackers, “most of the time, we win,” he concluded.
From Prediction to Prevention: How Technology Can Transform Climate Disaster Management
The lecture highlighted the growing concern about natural disasters intensified by climate change and the need for adaptation. Carlos Afonso Nobre, a professor at USP, warned about the danger of heat waves, which cause more than 1 million deaths annually, and advocated investment in green infrastructure, such as urban forests to reduce pollution and control temperatures. The speakers highlighted the role of technology and artificial intelligence in predicting and mitigating disasters. Another point addressed was the importance of intelligent models to monitor data in real time, and public awareness, citing Japan as a successful example.
The challenge of expanding connectivity in rural areas, where the government, in partnership with Civil Defense, is developing an alert application and the need for partnerships between the public and private sectors to face disasters, were also highlighted topics in the lecture.
About Futurecom
Futurecom is a dynamic B2B platform that operates year-round, offering the market connectivity and technology solutions for various sectors of the economy. As a leader in the integration of the ICT sector, Futurecom positions itself as an essential hub for business and innovation, facilitating the connection between companies, startups and technology and telecommunications professionals, through a series of actions and initiatives. With a comprehensive view of the challenges and opportunities in the industrial, logistics, mining, agribusiness, health and energy sectors, Futurecom provides continuous access to cutting-edge technologies, market trends and strategic insights.
About Informa Markets
Informa Markets creates platforms for industries and specialized markets to do business, innovate and grow. Our global portfolio consists of more than 550 international events and brands, with more than 30 in Brazil, in markets such as Health and Nutrition, Infrastructure, Construction, Food and Beverage, Agribusiness, Technology and Telecom, Metal Mechanics, among others. We offer customers and partners around the world opportunities to network, live experiences and do business through hybrid trade shows and events, specialized digital content and market intelligence solutions, building a relationship and business journey between companies and markets 365 days a year.
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