The FCamara Group is proposing a revolution in physical and online retail, with the integration of solutions, through Ominicommerce, an internal area of the company dedicated to the segment focused on carrying out Omnichannel projects.
Omnichannel involves convergence strategies between channels that improve the consumer experience. It is responsible for integrating the online and offline world for consumers, and has been growing a lot, but in Brazil still few companies use this strategy. According to a Zendesk survey, only 3.5% of companies operating in Brazil offer omnichannel support to their consumers. The survey was carried out with 37 thousand companies that use its platforms in 14 countries – Brazil occupies the 10th place in the ranking.
“We created Omnicommerce to optimize the omnichannel concept in online and offline retail services. For this, we use solutions such as facial recognition, business strategies, data intelligence and digital transactions. Our idea is to take advantage of the best of technology and use the knowledge we have of e-commerce and retail to provide incredible results for our customers”, comments Líverton Oliveira, Head of Technology and Business Strategy at Grupo FCamara. The company has already served 7 of the 10 largest e-commerces in Brazil.
The Omnicommerce sector of the FCamara Group has adopted a positioning that focuses on three pillars.
Business Strategies: opportunities to deliver to customers results such as: increased profitability, operational efficiency, cost reduction, customer loyalty and experiences that delight the eyes of the final consumer are concentrated.
Data Intelligence: As data became the new oil of the century, data analysis strategies, machine learning applications and image recognition and facial recognition solutions served to provide the group's clients with insights from the intersection of data from the consumers' online and offline journey on how to drive sales in the physical world at the same rate as online, which has received more attention in recent years.
Digital Transactions and Financial Services: as most of the problems solved directly involve digital transactions, the sector has sought specialization in the financial segment in subjects such as Open Banking and Blockchain, in addition to traditional means of payment in order to provide innovation to the segment.
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