Group acquires the company and total value of the negotiation could reach R$ 150 million in up to five years
Rômulo Perini, Fábio Câmara and Rodrigo Bürgers
The Brazilian multinational FCamara, a technology and innovation that enhances the future of business, has just announced the acquisition of Play Studio, an innovation and venture building that helps large companies, investment funds and entrepreneurs with their growth challenges. The total value of the acquisition could reach R$ 150 million within five years. The strategy is part of the expansion plan for the group's ecosystem of companies, both in Brazil and abroad, through strategic mergers and acquisitions (M&A) to add even more value to the services they provide to their customers.
Play Studio is recognized for getting ideas off the ground and generating high-impact businesses, whether by creating businesses from scratch or via connection/joint ventures with startups in the innovation ecosystem. Among its main cases are the health and well-being application of Track&Field, the digital product solution for Editora Melhoramentos and the creation of Vem de Bolo, a marketplace for buying and selling cakes and sweets, a partnership with Nestlé to boost small bakers and confectioners. Furthermore, its broad portfolio includes other major brands, such as Visa, Coca-Cola, Seara, Carrefour and P&G.
The company will add its strength in ideation, new business modeling and connections with startups to FCamara, which will bring its scaling capacity and deep expertise in various technologies to the joint development of new business strategies, hypothesis testing, launch and scaling.
The partnership will unite innovation and technology, providing value creation to customers through customized business transformation journeys that combine strategic vision, intelligent execution and focus on results. With the partnership, the companies project growth of 58% per year on the innovation front.
The two brands will be maintained as a strategy, so that both can offer the market a unified value proposition. Together, the companies generate a powerful combination of innovation methodology, business vision, entrepreneurial mindset, execution capacity and scale, to help create and strengthen businesses in different segments.
“This acquisition was already being designed with our Imagine platform, developed by FCamara, which allows companies to manage their innovation ideas digitally. The entry of Play Studio provides our customers with a more specialized innovation journey, reinforcing the ecosystem's positioning on the innovation front with a focus on identifying, validating and executing actions that increase revenue, propose new sources of revenue, promote greater operational efficiency and mainly co-creating with our clients the responsibility for innovation for business continuity and value generation in the future”, analyzes Fábio Câmara, founder and CEO of FCamara.
Romulo Perini, founding partner of Play Studio, highlights that expectations for this new phase are the best possible. “Being part of the FCamara ecosystem allows us to offer more robust end-to-end solutions, relying on the group's strong expertise in developing specialized technology by segment. All of this combined with our venture building DNA and our creative solutions to complex problems, we will help even more companies with their challenges, delivering solid projects, with the potential to generate value and impact on the market”, he points out.
FCamara in the Global market
With 16 years of operation and a growth of 250% in the last three years, the company celebrates the result of the latest negotiations and continues working towards new mergers and acquisitions in 2023 and 2024. Only last year, FCamara took control of Nação Digital, full digital communications company focused on performance and growth, and RY Tech, an English startup specialized in fintechs and banks. Last month, they also acquired control of SGA, an IT consultancy specializing in cloud. The company already has operations in Brazil, Europe and the United Kingdom, and continues with advanced negotiations in other territories.
“Our goal is to further strengthen our strategic partnerships so that our ecosystem delivers solutions that generate value for our clients’ businesses. We are committed to driving innovation and digital transformation, enabling our customers to become more valuable companies”, concludes Câmara.
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