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Event will have 3 trails of knowledge ReThink, ReFresh and ReStart

THE ABES SOFTWARE CONFERENCE 2020 brings in this edition, which will be digital 100%, a bold proposal for themes that will bring together the main C-Levels in the ICT sector and will impact thousands of people. There will be 3 days of content - 28, 29 and 30 September - with keynotes and international experts, aimed at managers and professionals who need to transform their businesses and companies that are reinventing themselves and following their journey in digital transformation. The communication platform The Shit is a partner in the organization of this edition.

The activities will take place from 3 pm to 6 pm and will be organized in 3 knowledge trails: ReThink, ReFresh and Restart. Registration is free and is now open. The event has the confirmed sponsorship of IBM, TOTVS and SKY.ONE Cloud Solutions.

“The pandemic has disrupted the business world and the only alternative has been to accelerate the digital transformation at once. There are no more excuses. Global value chains are breaking up and requiring everyone to rethink systems designed to maximize profits and efficiency under the lens of digital first. The rupture is the only constant and even the disruptors, represented by startups, are disrupted by unpredictable analog events ”, explains Rodolfo Fücher, president of ABES.

ReThink

The opening of the conference, on the afternoon of the 28th, will be carried out by Julio Semeghini, acting minister of the Ministry of Science, Technology and Innovations. THE ReThink track, will count on the presence of the keynote speaker Thales Teixeira, author of the book Unlocking the Customer Value and founder of decoupling.co; and experts Jon Reley, Global Chief Strategy Office, Dentsu Commerce; and Diogo Costa, president of Enap - National School of Public Administration. The program will also have two round tables with the following themes: “Without understanding the consumer, the digital transformation does not happen”, With Silvio Meira, board member of Magalu; Luiz Sergio Vieira, CEO of consultancy EY Brasil; and Agenor Leão, VP of Business at Natura & Co Latam; and "The new workplace - corporate culture and disruption of the work model”, With Carolina Sevciuc, Digital Transformation and Innovation, from Nestlé, and Camila Pupo, Talent Experience executive, from TOTVS.

ReFreshGal Barradas, CEO of Aio and partner of technology-based startups, is the keynote speaker who opens the work of ReFresh track on the 29th. The program has already confirmed the presence of Daniel Bergamasco, journalist and author of the book "From the idea to the billion"; and Hila Roth, Global Group Manager at Waze; and the realization of thematic round tables “Uncertainty-proof companies, does it exist?”, With Marcelo Braga VP Enterprise & Comercial Sales from IBM Brasil and Edson Rigonatti, entrepreneur and partner at Astella Investimentos; and “What can we learn about digital transformation from startups. The experience of corporate ventures? ”, With Alan Leite, CEO of Startup Farm and Specialist in Innovation Ecosystem; and Orlando Cintra, Managing Director and Founder of the BRAngels investment fund; Itali Pedroni Collini, director of 500 Startups Brasil; and Ricardo Brandão, CEO and co-founder of Sky.one Cloud Solutions.

Restart

Nick Davis, author of the book Future Ready and Faculty Chair for Corporate Innovation at Singularity University, is the keynote speaker of the 30th, reserved for ReStart track. Eduardo Neubern, Executive Director of TOTVS Techfin, is one of the confirmed specialists. "If disruption is a constant, the data dictates the road map" is the first round table of the afternoon with the presence of Bruno Henriques, VP of Growth and Artificial Intelligence at Ifood. “Digital platforms and ecosystems - nobody does the digital transformation alone” it is the second scheduled round table that will have Ana Leão, Manager Director of the Global Digital Experience Agency Isobar; and Marcelo Salim, Head of Open Ventures at IBM Brasil; and Percival Jatobá, VP of Solutions and Innovation at Visa do Brasil.

ABES SOFTWARE CONFERENCE 2020 - ReThink, ReFresh and ReStart
September 28, 29 and 30, from 3 pm to 6 pm

Free information and registration via the link: https://www.abesdigital.org.br/

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