Are we ready for disruptive business?

By Ricardo Nogueira, Economist and President of Smarttech

 

There is no industrial revolution that can do without the continuous improvement of product quality with cost reduction. This idea simplifies the horizon of any and every organization, whatever the economic scenario, and exposes what is perhaps the biggest challenge today, given the speed and amount of changes in the markets: the way of doing things has changed and stand out in the market. unlimited digital age will depend on our choices.

 

After the first fright with the novelty passed, before which we conclude that the expression “think outside the box” has aged, one of the few certainties in the corporate world is the fact that crises are a call for innovation. That said, by the way, the reduction of human resources in companies may be the quickest way to cut costs, but it is far from being the most efficient.

 

Sustainable paths to competitiveness, in times of change as profound as fast as today, need to be continually discovered. New ways of thinking and accomplishing requires more than an entrepreneurial spirit, technology and even knowledge, can do.

 

We are looking at consumers who are increasingly connected and eager to make the best use of their time and money, to make life easier. It is up to the industry to create solutions in products and services for your desires, always quickly surpassed by the growing needs of modern life.

 

In order to survive, it is necessary to align with world technological trends, otherwise it will be left out of the competition. At the Brazilian technology company 100%, which I preside over, we have been breaking paradigms and looking towards the future with optimism.

 

We embrace the challenge of generating innovative and customized solutions for customers, companies from the most varied sectors of the economy, such as automotive, packaging, energy and infrastructure, plastics and industrial equipment, through the digitization and simulation of tests for product development and validation.

 

We have done our homework and invested in improving the production and human resource management processes, the latter arguably our greatest asset. And we have seen that an organization's performance can also be measured by the way resources are used. It is important to remember that, in this equation, without talent, technology alone does not bear fruit.

 

The creation of new methodologies for the local development of innovative solutions, in the face of any number of bottlenecks faced by organizations, has proved to be efficient for businesses on both sides of this relationship.

 

A strong and competitive industry is the foundation for the future of any nation and Brazil needs to develop technology and foster local engineering. I believe that this disruptive moment is a valuable opportunity for the country to bring competitiveness to its production processes, products and services, to take advantage of its vocation to innovate.

 

With this vision and efforts to support this development, our core business has raised our service activities to an average annual growth of 16% over the past five years. We expanded the facilities of our TechCenter and added equipment, expanded the organization's technical staff with engineers from different specialties, and continued to implement intelligent systems and methodologies for the internal management and control of each of our activities until reaching all areas of the company. We believe that the country needs such initiatives and we will continue our investment process.

 

Governance is a way of improving processes and generating value. Order in the house is always good. Removing boxes stacked in the window can reveal a hidden landscape, which can be the starting point for disruptive business. We just need to be willing to do them and believe that this is a place with many opportunities for those who want to undertake.