Dynatrace, a leading provider of Digital Performance Management solutions, announced the results of an independent survey of 1,239 IT and business professionals globally. The survey reveals that organizations are encountering obstacles in digital performance that impact user, revenue or customers once every five days. Furthermore, it shows that individuals in IT and business functions are losing 25% of their professional lives struggling with these issues. The "Worldwide Digital Performance and Transformation Audit" survey can be accessed here.
The study also shows that 75% of respondents had a low level of confidence in their ability to resolve flaws in digital performance. Equally worrisome is that 48% of survey respondents stated that performance challenges were directly impeding the success of digital transformation strategies in their organizations. When the question was what was causing these challenges, respondents more often indicated the increasing complexity of technology environments.
"A company's reliance on technology to remain competitive and succeed in a modern world has grown more in the past three years than in the previous 30," says John Van Siclen, CEO of Dynatrace. “Although today's technology is extremely efficient, the result is a very complex and scaled corporate IT environment, which can create a real barrier to the success of digital performance. If you haven't mastered this complexity challenge, at the end of the day, your customers, employees and bottom line will suffer.”
The survey also revealed that a combination of the above issues is directly contributing to individuals with multiple corporate roles wasting hundreds of hours each year dealing with digital performance issues that can impact revenue and customers.
Average time each IT and business professional spends fighting digital performance issues:
• IT operations professionals lose 522 hours per year or more than two hours each business day;
• Software developers spend 548 hours a year or more than two hours a day each workday;
• E-commerce professionals lose 652 hours per year or more than 2.5 hours each business day;
• Marketing professionals spend 470 hours a year or nearly two hours each workday;
• Customer service professionals lose 496 hours a year or two hours a business day.
If they could recover this working time, the productivity of IT professionals would improve as follows:
• 32% of IT operations professionals would spend more time researching and implementing new systems or technologies;
• 36% of app developers would spend more time researching, developing and deploying new technologies;
• 36% of e-commerce specialists would focus on optimizing revenue and engagement;
• 31% of digital marketing and communication professionals would spend more time busy with strategy and planning;
• 30% of customer experience and support professionals would spend more time on customer engagement activities and building advocacy programs.
“To differentiate themselves and stay ahead of ever-changing consumer expectations, companies must make sure they are able to accurately and immediately identify issues in the IT environment that affect digital performance. The key is to identify degradations that commit users right away, find the root cause precisely, and fix it before they are affected. Given the high complexity of current application environments and the technical suites they run, a complete monitoring approach with artificial intelligence has emerged as a new requirement. It's no longer humanly possible to look at multiple dashboards, search a variety of alerts, and evaluate hundreds of log files to discover the root cause in the few minutes you have between initial degradation and severe user impact." comments Van Siclen.
To download the "Global Digital Performance and Transformation Audit" survey, go to: www.dynatrace.com/digital-transformation-audit/.
Research Now conducted the survey at the request of Dynatrace. The 1,239 IT and business professionals are from companies in the US, UK, France, Germany and Australia.
The study also shows that 75% of respondents had a low level of confidence in their ability to resolve flaws in digital performance. Equally worrisome is that 48% of survey respondents stated that performance challenges were directly impeding the success of digital transformation strategies in their organizations. When the question was what was causing these challenges, respondents more often indicated the increasing complexity of technology environments.
"A company's reliance on technology to remain competitive and succeed in a modern world has grown more in the past three years than in the previous 30," says John Van Siclen, CEO of Dynatrace. “Although today's technology is extremely efficient, the result is a very complex and scaled corporate IT environment, which can create a real barrier to the success of digital performance. If you haven't mastered this complexity challenge, at the end of the day, your customers, employees and bottom line will suffer.”
The survey also revealed that a combination of the above issues is directly contributing to individuals with multiple corporate roles wasting hundreds of hours each year dealing with digital performance issues that can impact revenue and customers.
Average time each IT and business professional spends fighting digital performance issues:
• IT operations professionals lose 522 hours per year or more than two hours each business day;
• Software developers spend 548 hours a year or more than two hours a day each workday;
• E-commerce professionals lose 652 hours per year or more than 2.5 hours each business day;
• Marketing professionals spend 470 hours a year or nearly two hours each workday;
• Customer service professionals lose 496 hours a year or two hours a business day.
If they could recover this working time, the productivity of IT professionals would improve as follows:
• 32% of IT operations professionals would spend more time researching and implementing new systems or technologies;
• 36% of app developers would spend more time researching, developing and deploying new technologies;
• 36% of e-commerce specialists would focus on optimizing revenue and engagement;
• 31% of digital marketing and communication professionals would spend more time busy with strategy and planning;
• 30% of customer experience and support professionals would spend more time on customer engagement activities and building advocacy programs.
“To differentiate themselves and stay ahead of ever-changing consumer expectations, companies must make sure they are able to accurately and immediately identify issues in the IT environment that affect digital performance. The key is to identify degradations that commit users right away, find the root cause precisely, and fix it before they are affected. Given the high complexity of current application environments and the technical suites they run, a complete monitoring approach with artificial intelligence has emerged as a new requirement. It's no longer humanly possible to look at multiple dashboards, search a variety of alerts, and evaluate hundreds of log files to discover the root cause in the few minutes you have between initial degradation and severe user impact." comments Van Siclen.
To download the "Global Digital Performance and Transformation Audit" survey, go to: www.dynatrace.com/digital-transformation-audit/.
Research Now conducted the survey at the request of Dynatrace. The 1,239 IT and business professionals are from companies in the US, UK, France, Germany and Australia.
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