Faced with the serious energy crisis facing Brazil, the IT sector has been looking for ways to reduce costs with electricity consumption in data centers, also facing price increases already announced by regulatory agencies.
In a data center, 44% of costs are related to electricity and cooling, as it is necessary to manage the flow of energy used to remove heat from the environment and apply it to the cooling of the structure. Half of the energy used in a data center is consumed in this process and only 36% is effectively used to run the equipment.
These and other issues related to the energy efficiency of data centers will be on the agenda at Primeira Brasil Datacenter Week (http://www.brasildatacenterweek.com/), which will be held from November 9 to 13, in São Paulo. The event is hosted by DatacenterDynamics, a B2B information provider. The event aims to provide learning and networking opportunities for professionals who design, build and operate data centers.
Check out the interview with José Monteiro, content director at DatacenterDynamics, who talked about the solutions that will be presented at the event and the main actions to reduce energy consumption in a data center.
– What are the main actions to reduce energy consumption in a data center?
It is very common for data center managers to focus their attention on data center infrastructure and utilities in order to reduce energy consumption, but an Energy Star study shows that the main actions to reduce energy consumption should start in the IT assets and then move on to the system's utilities. This study lists some of the main actions that significantly reduce energy losses. Some measures are highlighted, such as server virtualization, deactivation of unused servers, consolidation of servers or better management of processes and assets of storage. Naturally, there are many other measures that only involve optimizing the infrastructure, among them are measures as common sense as the “layout” of the datacenter itself, exploring the existence of temperature differences between environments for the production of cooling. , commonly called “free cooling” or the use of renewable energy in the energy consumption mix. Big giants like Yahoo, Facebook, Google or Amazon are at the forefront of designing highly efficient data centers in terms of energy consumption.
To what extent will the increase in energy tariffs impact the business of data center customers?
In a data center, electricity and cooling expenses can represent up to 44% of the total cost of the structure and 95% of the expenses related to its operation. If we look at the first wave of impact, the one that hits data center service providers or enterprise data center owners first, it's easy to predict a change in market trends right away. If costs increase in proportion, once these are read and computed within the total costs related to business operation, this will, on the one hand, place energy efficiency as the main concern of the managers of these mission-critical infrastructures and, on the other hand On the other hand, it also focuses on the costs of services provided by these providers or data center owners. On the other hand, the increase in electricity tariffs will also create a demand for solutions such as the implementation of thermoelectric plants or cogeneration systems in the data center, resorting to a mix of alternative sources, in an attempt to depend less and less on the conventional grid.
In addition to the energy crisis, what other factors are worrying the data center industry?
A data center is an extremely complex infrastructure that is characterized by being a center where several disciplines converge, some of them radically different from each other. Furthermore, this sector is made up of service providers, providers, datacenter owners and users. In fact, what most concerns the “sector” is achieving the creation of a platform of understanding that allows innovation to originate from a common language. This is a little of the role of DatacenterDynamics and the events that we will be offering in the week of November 9th and 13th, 2015 through Brasil Datacenter Week. Of these events, I would like to highlight the DCD Converged conference and exhibition, which takes place on November 10th and 11th, and which offers a 100% conference and networking program designed to facilitate the creation of this common platform.
On the other hand, the concern with energy efficiency is aligned with the arrival of a new era in business IT that comes from Big Data or the Internet of Things, such as the dilemma of keeping the critical load of IT in House or migrating it to an outside solution, etc. Basically, to sum up, what concerns this sector the most is being able to offer its customers a service of the highest quality and within time, following the evolution of the market and taking full advantage of the latest innovations. This year, we bring in Robert Sullivan, an independent consultant specializing in High Density Refrigeration and Energy Efficient Computing Rooms, to be our keynote speaker. He was the inventor of the hot/cold air confinement system.
How do you rate data centers in terms of data security today?
Data security came to the forefront of news coverage in 2013, after the international espionage scandals were revealed. But the concern is not new to those charged with managing data. IT security risks pose the biggest threat to CIOs struggling to maintain business continuity. A recent study by Unisys Security Insights revealed that more than half (53%) of Brazilians surveyed are concerned about a breach of their personal data, which is stored by companies and government agencies. In this context, the Federal Government expects to invest a total of approximately R$78 billion in cyber security in fiscal 2015. On the other hand, the 2016 Olympics represent another major challenge in the medium term for Brazil. Before giving a closed answer to this question, I would like to invite everyone interested in participating in the Mission Critical Security Summit, another event that DatacenterDynamics will be offering on November 11, 2015, within its Brasil Datacenter Week. I'm sure experts like Alissa Johnson, current CISO of Stryker and former White House deputy CIO; General Antonino dos Santos Guerra Neto, deputy head of ICT in the Brazilian Army; Longinus Timochenco, chief information security officer at SPC Brasil; Mr. Douglas Coutinho, Information Security coordinator at Grupo Serveng; Leonardo Carmona, head of Global Security at BTG Pactual, or Rony Vainzof, director of the Security Department at FIESP (DESEG), all speakers at this event, are the best answers for members of the Brazilian Association of Software Companies.
Is the economic crisis impacting the sector?
The data center sector has been going through critical and challenging times in Brazil. A global economic crisis that is still in its wake, the national hydro-energy crisis that greatly increases operating costs, among other factors, is simply positioning the focus of all executives' attention on reducing costs and the efficiency of their mission-critical infrastructures. . And deep down, the economic crisis is affecting the sector, but, at the same time, it is driving the concern of managers towards the implementation of more efficient data centers and with less costs.
In a data center, 44% of costs are related to electricity and cooling, as it is necessary to manage the flow of energy used to remove heat from the environment and apply it to the cooling of the structure. Half of the energy used in a data center is consumed in this process and only 36% is effectively used to run the equipment.
These and other issues related to the energy efficiency of data centers will be on the agenda at Primeira Brasil Datacenter Week (http://www.brasildatacenterweek.com/), which will be held from November 9 to 13, in São Paulo. The event is hosted by DatacenterDynamics, a B2B information provider. The event aims to provide learning and networking opportunities for professionals who design, build and operate data centers.
Check out the interview with José Monteiro, content director at DatacenterDynamics, who talked about the solutions that will be presented at the event and the main actions to reduce energy consumption in a data center.
– What are the main actions to reduce energy consumption in a data center?
It is very common for data center managers to focus their attention on data center infrastructure and utilities in order to reduce energy consumption, but an Energy Star study shows that the main actions to reduce energy consumption should start in the IT assets and then move on to the system's utilities. This study lists some of the main actions that significantly reduce energy losses. Some measures are highlighted, such as server virtualization, deactivation of unused servers, consolidation of servers or better management of processes and assets of storage. Naturally, there are many other measures that only involve optimizing the infrastructure, among them are measures as common sense as the “layout” of the datacenter itself, exploring the existence of temperature differences between environments for the production of cooling. , commonly called “free cooling” or the use of renewable energy in the energy consumption mix. Big giants like Yahoo, Facebook, Google or Amazon are at the forefront of designing highly efficient data centers in terms of energy consumption.
To what extent will the increase in energy tariffs impact the business of data center customers?
In a data center, electricity and cooling expenses can represent up to 44% of the total cost of the structure and 95% of the expenses related to its operation. If we look at the first wave of impact, the one that hits data center service providers or enterprise data center owners first, it's easy to predict a change in market trends right away. If costs increase in proportion, once these are read and computed within the total costs related to business operation, this will, on the one hand, place energy efficiency as the main concern of the managers of these mission-critical infrastructures and, on the other hand On the other hand, it also focuses on the costs of services provided by these providers or data center owners. On the other hand, the increase in electricity tariffs will also create a demand for solutions such as the implementation of thermoelectric plants or cogeneration systems in the data center, resorting to a mix of alternative sources, in an attempt to depend less and less on the conventional grid.
In addition to the energy crisis, what other factors are worrying the data center industry?
A data center is an extremely complex infrastructure that is characterized by being a center where several disciplines converge, some of them radically different from each other. Furthermore, this sector is made up of service providers, providers, datacenter owners and users. In fact, what most concerns the “sector” is achieving the creation of a platform of understanding that allows innovation to originate from a common language. This is a little of the role of DatacenterDynamics and the events that we will be offering in the week of November 9th and 13th, 2015 through Brasil Datacenter Week. Of these events, I would like to highlight the DCD Converged conference and exhibition, which takes place on November 10th and 11th, and which offers a 100% conference and networking program designed to facilitate the creation of this common platform.
On the other hand, the concern with energy efficiency is aligned with the arrival of a new era in business IT that comes from Big Data or the Internet of Things, such as the dilemma of keeping the critical load of IT in House or migrating it to an outside solution, etc. Basically, to sum up, what concerns this sector the most is being able to offer its customers a service of the highest quality and within time, following the evolution of the market and taking full advantage of the latest innovations. This year, we bring in Robert Sullivan, an independent consultant specializing in High Density Refrigeration and Energy Efficient Computing Rooms, to be our keynote speaker. He was the inventor of the hot/cold air confinement system.
How do you rate data centers in terms of data security today?
Data security came to the forefront of news coverage in 2013, after the international espionage scandals were revealed. But the concern is not new to those charged with managing data. IT security risks pose the biggest threat to CIOs struggling to maintain business continuity. A recent study by Unisys Security Insights revealed that more than half (53%) of Brazilians surveyed are concerned about a breach of their personal data, which is stored by companies and government agencies. In this context, the Federal Government expects to invest a total of approximately R$78 billion in cyber security in fiscal 2015. On the other hand, the 2016 Olympics represent another major challenge in the medium term for Brazil. Before giving a closed answer to this question, I would like to invite everyone interested in participating in the Mission Critical Security Summit, another event that DatacenterDynamics will be offering on November 11, 2015, within its Brasil Datacenter Week. I'm sure experts like Alissa Johnson, current CISO of Stryker and former White House deputy CIO; General Antonino dos Santos Guerra Neto, deputy head of ICT in the Brazilian Army; Longinus Timochenco, chief information security officer at SPC Brasil; Mr. Douglas Coutinho, Information Security coordinator at Grupo Serveng; Leonardo Carmona, head of Global Security at BTG Pactual, or Rony Vainzof, director of the Security Department at FIESP (DESEG), all speakers at this event, are the best answers for members of the Brazilian Association of Software Companies.
Is the economic crisis impacting the sector?
The data center sector has been going through critical and challenging times in Brazil. A global economic crisis that is still in its wake, the national hydro-energy crisis that greatly increases operating costs, among other factors, is simply positioning the focus of all executives' attention on reducing costs and the efficiency of their mission-critical infrastructures. . And deep down, the economic crisis is affecting the sector, but, at the same time, it is driving the concern of managers towards the implementation of more efficient data centers and with less costs.
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