watch on here to the brand manifesto.
Present in the public safety sector, the company invests more than R$3.3 million in R&D, focusing on organic growth and expanding market share in customer journey solutions
With 47 years of history, Digitro Technology begins a new strategic phase, consolidating its position as a reference in solutions for the public security, customer journey and smart cities markets. The Brazilian company 100%, recognized by the Ministry of Defense as a Strategic Defense Company, is betting on the hyper-personalization of Artificial Intelligence and on strengthening its value-added offerings to expand its market share. The movement is accompanied by an investment of over R$3.3 million in Research & Development (R&D), with a projected growth of over R$20% in revenue by 2025.
Growth and innovation strategy
O new positioning Dígitro's strategic pillars include the expansion of its channel network, which currently includes 92 partners. The company is seeking 15 new solution integrators across the country, strengthening its reach and capacity for service and solution integration.
In terms of innovation and technology, the company expects to advance in the development of solutions with Artificial Intelligence and expand its presence in the service markets with higher added value. Hyper-personalization will be applied horizontally, from products aimed at the IP market and contact centers to unified communication platforms and service robots for the corporate sector.
With these strategies, Dígitro intensifies its “All First” positioning, reinforcing the authority gained over decades of operation, guaranteeing clients technologically advanced and reliable solutions with regard to investigative intelligence and corporate communication.
“All of our actions aim to contribute to the continuous construction of our competitive edge, which is precisely the credibility and robustness of a company with almost 50 years of history, accustomed to dealing with institutions that cannot fail, and totally committed to the results of its clients”, highlights Ivon Rosa, Director of Market Relations at Dígitro Tecnologia.
New campaign reinforces the brand's value proposition
To consolidate this new moment, in April Dígitro launched an advertising campaign focused on the digital environment, with the slogan: “If you have Dígitro, you know you can trust us.”
“All of our guidelines have one thing in common: to strengthen and evolve the Dígitro brand in the market, increasing its value as an asset, in the same way that our technologies are already perceived and recognized by customers, suppliers and partners. Our positioning reflects our differential and reinforces the brand’s value proposition: trust and innovation to deliver results where there is no margin for error”, says Fabiane Papini, Marketing Manager at Dígitro Tecnologia.
The campaign is supported by major brands and institutions that already use Dígitro solutions, including companies that operate with high volumes of service, with the need for efficiency in operations and that deal with sensitive communications and critical missions.
With 90% in the public safety sector and working with industries, companies in the health, commerce, tourism, logistics, financial sectors, among others, Dígitro reinforces its commitment to delivering high-performance, reliable and innovative technologies.
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