Junior Borneli of Angels Club lists top recommendations
More than having a brilliant idea in your head, to take a startup forward it is important to have an affinity for innovation, persistence and a lot of technical knowledge about the activity you intend to develop and the sector in which you want to operate. In addition, making contact with investors is also another key step. After all, believing in your own idea is easy, the challenge is to convince someone else that your business is something really significant, with the power to transform people's lives.
For those who want to create a successful startup, Junior Borneli, vice president of business and relationship at Angels Club (www.angelsclub.com), a private club of investors willing to promote new projects, ideas or startups registered on its platform, brings together 10 key tips:
1. Before taking the business off the ground, check if the original idea fits the premises of a startup. Be open to listening to opinions, researching the market and its needs, identifying potential audiences and competition. Talking to those who know the market and extracting as much information as possible is essential to identify the real opportunity for your business;
2. Study, research, investigate. Acquiring knowledge about administration, finance, marketing and other matters relevant to the world of entrepreneurship is essential for opening and managing a business. In addition, exchanging experiences with other entrepreneurs, taking courses or seeking information on social networks is another way to gain knowledge and expand your business;
3. Invest in networking. If you are sure that your network will create business-generating environments and help activate your startup, go ahead and bet on the business;
4. Pay attention to the main basic legal precautions, among them, the formal opening of the company, the registration of the brand, products and services that will be offered by the startup. It is important to emphasize that any contractual change in the company must be informed and updated with the competent authorities;
5. Stay tuned and focused on innovation. In an environment as competitive as the business world, having a differential and creativity are factors that can define how far your company can go;
6. Generate content for your startup. Make her appear. Create a blog, share the content generated on the blog on your fan page, partner with websites and other social networks;
7. Think globally. Global ideas are always more interesting. If the startup created has a universal solution, this attracts the attention of investors, always looking for new opportunities;
8. Entrepreneurs do not always have sufficient financial resources of their own to invest in the business. In these cases, counting on the help of one or more investors is the best alternative to make the company grow. They are experienced professionals, capitalized and willing to participate in the creation of the startup. In this regard, the Angels Club can help. With the mission of democratizing entrepreneurship in Brazil, Angels Club is a platform that connects investors willing to move the economy in a proactive and multiplying way to entrepreneurs of different profiles and segments. From technology to real estate. From agribusiness to social projects. From automation to biotechnology.
9. Establish clear rules of organization, especially when dealing with employees. Informal hiring, for example, can lead to serious future labor problems;
10. Never give up. Don't think that your idea has no competitors and that there is a magic formula for your business to succeed. Competition strengthens and stimulates constant evolution and qualification. Know how to deal with negative criticism and even possible changes in the project without getting discouraged. The secrets of the game are perseverance and resilience.
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